ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It calls for a multi-layered campaign supported not only by traditional and digital PR tactics, but with special events for employees and stakeholders, paid and earned social media campaigns, executive visibility, and new creative concepts designed to move the brand forward. An influencer marketing campaign.

Marketing 310

Marketing Product Launch Corporate Viral 310

Prohibition

JANUARY 31, 2023

This could be a quick-fire press release or an annual market report to use as a lead magnet. Also with reactive PR, your are able to share topical content to the press – positioning your brand as a thought leader – by jumping on a breaking news story and adding your brands unique take on it.

How To 62

How To Analysis Comparison B2C 62

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. That paragraph needs to pass the ‘smell test’ of the reporter.

Engineering 128

Engineering Writing Social Media Tools 128

Prohibition

MARCH 15, 2023

In recent weeks, the number of reported homophobic attacks and verbal incidents has gone up in the Premier League. The campaign went viral on social media with images of various billboards dotted around the country featuring the ‘celebrity endorsements’. Ronaldo was keen, Serena not so much.

Video 62

Video Case Study Sports Creativity 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

SEPTEMBER 30, 2021

For many agencies, this was a time of significant growth where they were reporting a 95% increase in sales and revenue; they couldn’t hire new talent quick enough. It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. Our lives as we knew them changed. 3 – Resolution.

Digital PR 71

Digital PR How To Reddit Engineering 71

Waxing UnLyrical

APRIL 13, 2016

A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. ALS #IceBucketChallenge.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics 78

Analytics Digital PR Storytelling Local 78

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MAY 2, 2024

I, one came to the top of my mind immediately, you might have seen Glenn Ops recent report that he did. I read a really interesting report the other day from from Cyrus Shepard and he did an analysis of internal linking anchor texts and the impact on rankings. What should digital PRs know about internal linking?

Internal 62

Internal International Insurance Insurance 62

Buzzstream

MAY 19, 2022

For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. Look at another example in marketing statistics from Hubspot , and you’ll see a majority of the statistics listed are from their own reports and surveys. Leverage keyword research. These may overlap with yours.

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

AUGUST 28, 2019

This project was based on data from the Federal Reserve Bank of New York; Experian and Equifax debt reporting; the U.S. This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. Census; and the Federal Reserve’s Survey on Debt. How did a trending topic explode on Twitter?

Survey 98

Survey Data Comparison Analysis 98

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. During my time as an Online Showbiz Reporter, there was barely time to eat lunch. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164

Lauri Pehar Borsh

AUGUST 12, 2015

Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. You do not have to become a viral sensation to be successful! Since 50% of all start-ups fail, reporting on the successful ones is a joy to the media. You do not have any followers. There is no revenue. Marry the media.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. You do not have to become a viral sensation to be successful! Since 50% of all start-ups fail, reporting on the successful ones is a joy to the media. You do not have any followers. There is no revenue. Marry the media.

Enterprise 60

Enterprise Advertising Advertising Pitching 60