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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. A large chunk of the coverage the piece subsequently received was journalists reporting on James Gunn’s tweets.

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Communication Challenges for your PR Team in 2023: World Communication Week

The Proactive Report

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Here are some challenges your PR team should be ready to deal with in 2023: Social Media. For more Digital PR Tips subscribe to our newsletter.

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Recent PR Campaigns That Have Successfully Implemented Video Content

Prohibition

In recent weeks, the number of reported homophobic attacks and verbal incidents has gone up in the Premier League. The campaign launched alongside Football v Homophobia (FvH), an international initiative which challenges discrimination at all levels in football. Ronaldo was keen, Serena not so much.

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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

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The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries.

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Why You Should Hire a Crisis Communications Agency?

Prohibition

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.