5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. They discovered five key areas of technology they felt would drive the evolution of customer experience by 2030. Here’s the five. Wearable Devices. What’s more? Get ready for 2030!

Consumer 97

Consumer Meeting Mobile Study 97

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. Get the Digital PR Tips News letter. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

MARCH 30, 2018

Two-thirds of the CMOs polled in the 2017 Marketing Performance Management Benchmark study said the pressure to measure value, impact, and contribution is growing. Enterprise marketers plan to ramp up their spending on analytics technology a stunning 83% over the next three years, according to the latest CMO Survey out of Duke University.

Measurement 113

Measurement Analytics Mobile Enterprise 113

The Proactive Report

JULY 20, 2017

And now that technology is shifting the power from brands back to customers, there are new ways to learn just about everything about your current and potential customers. When a New York City dealership needed a way to reach potential customers and boost sales, they decided to give AI marketing a try. So that’s today!

Analytics 145

Analytics Small Business Mobile System 145

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Prohibition

MARCH 15, 2023

VAR is a huge presence in modern football and the assistance of video technology to analyse fouls and decisions remains a huge topic of debate. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia. This went down a treat with the media.

Video 62

Video Case Study Sports Creativity 62

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. ” Often, marketers equate influencers with celebrities. in revenue per $1 spent.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

The Proactive Report

DECEMBER 24, 2014

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago.

Mobile 201

Mobile Strategy Web Consumer 201

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Spot on, Wikipedia. Immediately.

Digital PR 60

Digital PR SEO Small Business Blogging 60

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. By including sponsorship guidelines for influencers, etc., Lasting Impact of a Media Kit.

How To 176

How To Media Guidelines Pitching 176

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. C: No-one’s going to market this book like I will. A book about creating timeless works, which grew out of the author’s original premise: a book about writing and marketing books. Hold on a Minute. What book? #1 B: I set the price.

Writing 83

Writing Google Blogging Exercises 83

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. my day is somewhat at the mercy of the marketing industry. He's also a world-leading web strategist, content marketer, author, and speaker.

Writing 114

Writing Social Media SEO Blogging 114