Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Resources: newsroom , company blog , news search. Resources: company blog , Beyond Bylines , newsroom , news search.

Technology 93

Technology Software Resources Pitching 93

PR in High Definition

OCTOBER 30, 2023

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. However, social media platforms are now the town square.

Reputation 62

Reputation Fashion Newspapers Local 62

The Resolution Blog

MAY 7, 2019

Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I definitely avoid scheduling meetings on Mondays or Fridays because *shudder* Mondays. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts.

Meeting 98

Meeting Writing Pitching Case Study 98

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high. Definitely not.

Media 54

Media Newspapers Journalism Video 54

Mora Communications

OCTOBER 9, 2017

And, although they definitely are, let’s take a look at what other tools can help build a flourishing practice. It is this credibility and validation that creates trust with new patients who have read your articles or seen you interviewed on a topic that affected them. 2017 | Top PR Firm Los Angeles Blog.

Radio 40

Radio Newspapers Advertising Advertising 40

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. Definitely. I knew he had interviewed quite a few PR firms before he signed with us and I asked him what steered him in our direction. Are they both important?

Social Media 49

Social Media Newspapers Media Pitching 49

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Advertising vs. PR bad PR practices PR definitions Super Bowl ads'

Advertising 108

Advertising Advertising Newspapers Education 108

Cision

AUGUST 3, 2016

In this interview, Roger discusses how to create effective communication for diverse channels, develop a messaging framework and take advantage of new opportunities as they arise. That same proliferation of channels, and the democratization of access through websites, blogs, tweets, etc.,

System 120

System Newspapers Technology Brand 120

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. For example, it’s not possible to know definitively how much earned media moved the needle versus paid or owned.

Measurement 100

Measurement Advertising Advertising eBook 100

The Hoffman Agency

FEBRUARY 1, 2021

The client was desperate to get some exposure in it (for himself, I’d add — he was expecting an interview with the publication), but had little to no regard to the editorial integrity involved. The post How to land a story in top-tier publications appeared first on "What's HAppening" Blog.

Publicity 36

Publicity How To Agency Pitching 36

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. David (JPD): Has your definition of newsjacking changed since you first coined/started using the term? David Meerman Scott (DMS): Yes, the definition has changed.

Television 40

Television Corporate Infographics Radio 40

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. The former, in the case of newspapers, can use their platforms to undermine these videos, by releasing stories revealing their authenticity. Similar videos followed quickly, and they were even more impressive.

Media 74

Media Viral Video Newspapers 74

Mindful Marketing

JANUARY 31, 2017

We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Newspapers like the Washington Post are even beginning to hire staff again. Our definitions about journalism have been evolving – content marketing by brands is becoming more important than ever. The reason?

Journalism 50

Journalism Report Enterprise Interviews 50

PR in High Definition

APRIL 25, 2018

I’m sure that many of you would have been greatly moved by the interviews with Jennifer Lawrence after her private photos were leaked online. Of course, online articles cannot be so easily thrown away as a newspaper. And if needs be, you can always invoke Google’s right to be forgotten. That’s a fineable offence!

Privacy 63

Privacy Newspapers Data Reputation 63

PR in High Definition

AUGUST 27, 2019

Here are some top tips: Preparation : Don’t put forward an unprepared spokesperson to speak to a national newspaper with five minutes notice. If it’s a sensitive topic, try to push for written comment over an interview because this enables you to have more say over what exactly is communicated to the press and public.

Crisis 72

Crisis How To Newspapers Reputation 72

Beyond PR

MAY 12, 2016

The traditional definition of a press release has been replaced by a new definition. Quotes not only break up content visually, they also highlight your client as an expert, leading to potential interview and speaking engagement opportunities. Think about newspaper articles that direct readers to “continue story on page 53.”

Agency 40

Agency Real Estate Film Video 40

PR in High Definition

APRIL 25, 2018

I’m sure that many of you would have been greatly moved by the interviews with Jennifer Lawrence after her private photos were leaked online. Of course, online articles cannot be so easily thrown away as a newspaper. And if needs be, you can always invoke Google’s right to be forgotten. That’s a fineable offence!

Privacy 48

Privacy Newspapers Data Reputation 48

ZudePR

MARCH 22, 2018

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. This blog post showed me another way. It’s June 2016.

Writing 83

Writing Google Blogging Exercises 83

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means.

Content Marketing 111

Content Marketing Marketing Media SEO 111