Sword and the Script

AUGUST 11, 2020

I think certain outlets definitely have a bent toward a specific ‘side’ but many reporters are curious about learning the facts. Blame social media. They used to be more unbiased, but social media requirements measure work on likes, tweets and followers.” Sensational beats fair. “Is Infotainment.

Survey 156

Survey Data Media Ethics 156

Stephen Waddington

APRIL 14, 2019

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. Grinberg suggests that its definition of notability and organisational structure need to be revised so that both are more gender neutral. ?? But not for Lush.

Wikipedia 74

Wikipedia Ethics Case Study Google 74

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. How is public relations measured? In other words, “it depends.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Websites and digital television are technically broadcast media at the same time. Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52

PR in High Definition

SEPTEMBER 27, 2021

It’s definitely a minefield, and when it’s as easy as typing out a Tweet or a blog post and posting it at the click of a button for everyone to see instantly and comment on, it can be challenging to maintain a strong, consistent reputation. From website copy, to social media strategies, to, more recently, virtual events.

Reputation 62

Reputation Employee Crisis Crisis Management 62

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Who could resist that? Answer: Boss.

Social Media 40

Social Media Media Community Web 40

Stephen Waddington

NOVEMBER 21, 2018

. #4 Weaponised media Fake news is used to describe everything from blatant lies to any subject with which an individual or organisation disagrees. It’s an issue as old as media itself that has been given renewed stimulus by social media and the internet. Planning and measurement are limited.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success? Social is sophisticated.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. How do you measure influencer marketing results? Volume of work. Why does PR use influencers?

Survey 91

Survey Journalism Study Pitching 91

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. There’s definitely been progress in this area and there are a lot of things we’re doing with our Diversity and Inclusion Committee and the PRSA Foundation, but more needs to be done. We can never not be good at that and need to focus on ethics relentlessly.

Interviews 79

Interviews Ethics Conference Leadership 79

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program! Sounds ironic?

Education 150

Education Training Course Social Media 150

Maxim Behar

JANUARY 18, 2023

How do you see it as someone who is in business and knows about social media? Host : You mean the main inflation measure for this generation is their family? I have the feeling that the package of anti-inflationary measures that have been imposed have actually worked in the opposite direction and have increased inflation.

Government 72

Government Education Course Ethics 72

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important.

Trends 120

Trends Mobile Web System 120

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. But others include definitional keywords and calculator posts. So let’s take a look at everything you need to know about relevant links. What Is Link Relevance?

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. But others include definitional keywords and calculator posts. So let’s take a look at everything you need to know about relevant links. What Is Link Relevance?

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. But others include definitional keywords and calculator posts. So let’s take a look at everything you need to know about relevant links. What Is Link Relevance?

How To 62

How To Google SEO Pitching 62

Waxing UnLyrical

MARCH 23, 2016

Social media has paved the way for us to meet like-minded people from all over the world. I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. With a keen interest in social media, she blogs regularly at In My Humble Opinion.

Meeting 40

Meeting Communications Marketing Community 40

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. In each case, you can more definitively uncover blog posts related to the topic of your choice.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. In each case, you can more definitively uncover blog posts related to the topic of your choice.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. With this list, cross-check to find bloggers that have shared on social media but have yet to link to it from their blog. In each case, you can more definitively uncover blog posts related to the topic of your choice.

Tools 62

Tools Blogging Pitching Google 62

NewsWhip

FEBRUARY 26, 2021

That was very much a part of the rise of social media, as not just an information source, as a way of people to connect with each other. Trust in both traditional and social media has gone down. So it has both the competence and the ethics implied in that question. So it’s time for a reset.

Brand 78

Brand Branding Media Government 78

Maxim Behar

OCTOBER 15, 2023

And in fact, the characteristic of a publisher is to own media. What we do from morning to night is come up with interesting, provocative, and truthful content for the social media that we own. The first difference is that social media is interactive. In all of social media, you can go in and see that analysis.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. Understanding the ethics of sharing.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared. Understanding the ethics of sharing.

Film 60

Film Print Creativity Internal 60

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. Onclusive is on all the major social media channels: Twitter , Facebook and LinkedIn.

Case Study 117

Case Study Software Data Web 117

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. Publishers because we own media, and this is what a publisher does. The social media is sometimes much more influential than any traditional media.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? This is a definite turn-off for journalists.

Pitching 43

Pitching Journalism Tools Agency 43

Waxing UnLyrical

NOVEMBER 23, 2010

Jackson blogs at on public relations, social media and communications at Proper Propaganda , which allows him to indulge a strange love of Communist art. Transparency, disclosure and ethics in new media are quickly becoming an area of interest of mine. He is the Contributing Editor for Canada at PR Daily. Cheesier [.]

Blogging 73

Blogging Twitter Facebook Measurement 73

Stuart Bruce

MARCH 19, 2015

It’s thought-provoking, exhilarating and infuriating in equal measure. That said there is much to take about public relations from the book, not least Robert’s definitions of the five major threats facing public relations: data and insights; outcomes, not outputs; networks, not hierarchies; scale; talent.

Publicity 60

Publicity Reputation Corporate Leadership 60

The Proactive Report

JANUARY 30, 2015

This social media strategy template might be helpful when planning your content. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. SF: There are 15 skills I see as essential in 2015.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100