PRSay

OCTOBER 20, 2023

Focusing on “Today’s Tools, Future Projections and the Ethical Frontier,” PRSA CEO Linda Thomas Brooks moderated the panel featuring: Carmen San Segundo, global communications director of corporate social responsibility and sustainability, IBM; Aaron Kwittken , CEO, Stagwell Marketing Cloud, Comms Tech Unit; Cayce Myers, APR, Ph.D.

Communications 159

Communications Ethics Training Hotels 159

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. We need to create awareness around the norms in professional communication, marketing, advertising, and leadership around how we create a message, messaging, positioning, and core strategy. That is not ethical.

Ethics 75

Ethics Communications Agency Technology 75

PRSay

JUNE 16, 2023

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. But the AI technology is not just about automation. Some fear that generative AI will render PR practitioners obsolete, but I don’t believe that it will.

Technology 141

Technology Crisis Management Social Media Training 141

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

NewsWhip

FEBRUARY 1, 2024

35 ) Per the research, a significant number of people around the world are wary of innovations, with the chart below showing the acceptance levels of four technological breakthroughs — green energy, AI, gene-based medicine, and GMO foods. (Source: Trust Barometer, p.35 Source: Edelman Trust Barometer, p.14 Source: Edelman Trust Barometer, p.7

Government 88

Government Survey Technology Ethics 88

PRSay

DECEMBER 27, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. However, the courses in a PR undergraduate track are not always dedicated to PR studies.

Report 78

Report Ethics Education Survey 78

Sword and the Script

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. To be clear, businesses should be ethical, law-abiding and socially conscious.

B2B 112

B2B Government Ethics Survey 112

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

Ethics 60

Ethics Training Education Journalism 60

PR in High Definition

MARCH 27, 2024

As a topic, AI is broadly covered in the news, from specific stories about regional regulations to wider discussions surrounding the technology’s ethics. Not every comment or thought leadership content is successfully picked up, but they all contribute to positioning your company as an important voice in your particular space.

Company 71

Company Technology Ethics Software 71

PRSay

NOVEMBER 10, 2020

You served in a variety of key volunteer leadership roles for PRSA, including as president of the Alaska Chapter. ” In recent years, I’ve been driven by the threat of having our profession overtaken by those who play fast and loose with facts and ethics. How do you describe your leadership style?

Meeting 139

Meeting Leadership Energy Ethics 139

Deirdre Breakenridge

JULY 10, 2019

Don’t know how to lead; they were just put into a leadership position and have no leadership skills. FEEL stands for: Facing Fears , engaging with Empathy , using Ethics and good judgment and unleashing the Love of their mission to genuinely connect and to build loyal and unbreakable bonds. . Talk more than they listen.

Ethics 177

Ethics Social Media Leadership Interviews 177

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. To offer organisational leadership. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations.

Publicity 167

Publicity Ethics Training Education 167

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 95

Technology Ethics Tools Creativity 95

5W PR

JANUARY 3, 2024

Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Interactive and immersive PR Incorporate technology to create virtual experiences. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry.

Product Launch 78

Product Launch Consumer Community Interviews 78

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 223

Ethics Automotive Technology Conference 223

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 183

Enterprise Tools Technology Privacy 183

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

They discussed the ethics of data sourcing and activation to a packed room in Aria. The good news is — if you’re in cybersecurity and want to boost your thought leadership chops, CES offered a great newsjacking opportunity. Among the more interesting technologies were the drones, and not just as gimmicks this year.

B2B 208

B2B Trends Retail Privacy 208

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

Journalism 128

Journalism Public Affairs Ethics Technology 128

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? You cannot, and should not, be an ethical engineer if you have not gone through a process in which you have to deal with your impact on the things you’re developing.

Local 98

Local Community Ethics Education 98

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. I had a great leadership team.

Ethics 78

Ethics Privacy Data Financial 78

PRSay

DECEMBER 18, 2023

John Elsasser, editor-in-chief of PRSA’s award-winning publication Strategies & Tactics and host of S&T Live , asked Perry how PR professionals can begin adopting artificial intelligence technology while also keeping its ethical implications in mind. Relatively speaking, [AI] is still very new.

Communications 72

Communications Guidelines Technology Tools 72

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. A leadership campaign should include a robust bylined content program. Technology executives and entrepreneurs tend to be more comfortable on social media, but others are simply gun-shy. Finding a voice in the media. Bylines and blogs.

Conference 160

Conference Leadership LinkedIn Social Media 160

PRSay

JANUARY 20, 2023

As an organization, we need to be focused on what the ethics issues are.” It should be about what is in this technology that can be helpful to us. What’s the best way to manage your stakeholders, your employees, with your leadership team that’s respectful of the business but also respectful of the people involved?”

Trends 95

Trends Newspapers Community Ethics 95

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. I really like telling stories.

Ethics 105

Ethics Data Training Agency 105

PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”. Illustration credit: kentoh.

Privacy 78

Privacy Data Marketing Retail 78

PRSay

JANUARY 17, 2019

While the job market is strong, with low unemployment and strong hiring numbers, the stock market is in near-constant flux; trade concerns loom in many industries, including manufacturing and technology,” says Challenger. There’s a lot of uncertainty as we begin 2019. Dean Essner is the editorial assistant for PRSA’s publications. .

Study 84

Study Ethics Leadership Technology 84

PRSay

DECEMBER 27, 2017

In return, I hope that I was able to serve you well with a vision and leadership that built upon a foundation that will further the organization for many years to come. We have accomplished a great deal in these fast-paced months, especially in our advocacy efforts to elevate our Code of Ethics.

Leadership 131

Leadership Government Conference Energy 131

PRSay

JULY 29, 2022

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. Performance of digital tasks often places professionals in front of ethical conflicts when making decisions.”. Embrace DE&I.

Communications 151

Communications Public Affairs Insurance Insurance 151

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” ” Question from moderator: “What technology will be most useful in the next five years?” ” –Hope for technology to be ethical. Hammer is a tool.

System 78

System Technology Banking Community 78

PRSay

MAY 25, 2022

We were wrong in some of our early assumptions about the potential of these digital technologies,” Hardin said. We’re going to have to harness those digital technologies as part of the solution.”. If the work doesn’t reflect your passion, then you can move on.

Publicity 145

Publicity Journalism Media Education 145

PRSay

JANUARY 8, 2019

In niche media, reporters might cover specific areas within your sector, such as technology, philanthropy, leadership, community engagement and economic development. Keep it ethical. To foster and strengthen these relationships, always do your work ethically. We live in a time of tense media relationships.

Storytelling 163

Storytelling Media Nonprofit Government 163

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 98

Financial Conference Agency Resources 98

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. To offer organisational leadership. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations.

Publicity 72

Publicity Ethics Training Education 72

Stern + Associates

MAY 20, 2022

As a speaker, educator, researcher and writer, he offers up the “big picture” of technological change and, in doing so, helps companies develop products, platforms and business models that work for both consumers and government regulators. In the absence of federal leadership, it’s up to governors to step to the fore.”.

Government 62

Government Insurance Insurance Privacy 62

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? The last 20 years of my total military career were all in various leadership positions, leading public affairs efforts at just about every level of the military there is. It’s amazing.

Public Affairs 82

Public Affairs Ethics Social Media Government 82