Business Wire

OCTOBER 30, 2017

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality.

Infographics 154

Infographics Travel Product Launch Video 154

PR Fuel

MAY 24, 2022

Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. If your release is about an event, a product launch, or some research, for example, it will be hard to get your point across without these added in. This helps the reporter to follow up if necessary.

Writing 72

Writing Product Launch Infographics Pitching 72

Cision

APRIL 15, 2015

Show photos of your product being used. Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. For company launch, take a tour of your facilities.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Journalists look for a few mandatory elements to build a story, including colorful quotes, images or video, and supporting data. Target your audience.

Media 71

Media Automotive Resources Financial 71

PR Fuel

JUNE 17, 2021

Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. The amount of information, data, and news we consume on a daily basis is staggering today. Craft a Good Headline.

Writing 61

Writing SEO Google Local 61

Beyond PR

AUGUST 18, 2016

Data shows that the average adult attention span is shrinking, with scientists’ estimates around eight seconds. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Stand out in a sea of content. The result?

Brand 40

Brand Branding Product Launch Guidelines 40

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 120

eBook Product Launch Software Internal 120

Prohibition

APRIL 13, 2023

You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel. Convert To Infographics Infographics are an effective way to share information visually.

Video 62

Video Infographics Social Media Instagram 62

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

One way to juice a seasonal story is with interesting and quirky data to update or round it out. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” We do an annual Halloween PR blog post that’s always well-received.

Film 180

Film Small Business Pitching Comparison 180