Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

OCTOBER 24, 2017

Offer to meet with them to brainstorm on the types of recipes/content that tend to drive the most eyeballs and engagement for them. cta] The post Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Content Marketing 74

Content Marketing Marketing Google Trends 74

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. It’s pull marketing 101.

B2B 147

B2B Data Retail Survey 147

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down. What’s next?

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

FEBRUARY 13, 2017

Views are what start our journey towards video marketing success, but even this number can be misleading. Here’s where the rubber meets the road. As in the early days of the web, video measurement still lags behind other content marketing measurement. Vice President, Marketing Technology. Action Metrics. Christopher S.

Video 117

Video Measurement Communications How To 117

Shift Communications

NOVEMBER 27, 2017

Thus, the smartest, savviest candidates will be working just as hard as sales professionals, calling during the quiet days of December, reaching out to personal networks, and finding ways to arrange in-person meetings. This is when people looking for PR jobs are at their relative lowest and while people are still in the office.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Beyond PR

MARCH 30, 2018

Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. An AI tool you could use to “meet” with a new client to get a sense of their needs, their narrative, their culture and other factors. About Chris Lynch.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JUNE 25, 2018

Perhaps there has been less traction in a specific vertical, a new competitor is on the scene that has been winning more proofs of concept, a new sales director has been hired to grow a certain region of the company, or a particular product has failed to meet sales goals. What would you do differently; what suggestions would you make?

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

FEBRUARY 16, 2016

In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it. Localized Marketing. It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

JULY 28, 2017

Email Marketing. can use email marketing to spread the word about this in-store event, as well as a press release, if necessary. This gives him an opportunity to meet and begin building relationships with new reporters, or further develop relationships he may already have built. Natalie Cullings, Marketing Analyst.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. This is the opportunity to combat consumer suspicion by meeting the crisis head-on with facts, honesty and clarity. Luckily, G.W. Before the attack.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Depending on the nature of the business, you may never even meet some of your best customers. Marketing Coordinator. But why exactly is social media a necessity for every business of every size? Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Depending on the nature of the business, you may never even meet some of your best customers. Marketing Coordinator. But why exactly is social media a necessity for every business of every size? Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Depending on the nature of the business, you may never even meet some of your best customers. Marketing Coordinator. But why exactly is social media a necessity for every business of every size? Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60