Shift Communications

OCTOBER 24, 2017

Offer to meet with them to brainstorm on the types of recipes/content that tend to drive the most eyeballs and engagement for them. You may be surprised that these reporters are actively looking to fill content on an ongoing basis, and will be amenable to accepting rolling recipe submissions across seasons. Alan Marcus.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down. What’s next?

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR?

Content Marketing 60

Content Marketing System Google Data 60

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

FEBRUARY 16, 2016

Content on a smartphone or tablet is not restricted to the window of a specific app; it is free to take the form of push notifications, in-app displays, and apps themselves. In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it. Localized Marketing.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

FEBRUARY 13, 2017

If we only focus on views, we ignore the business impact of our video content. Views are what start our journey towards video marketing success, but even this number can be misleading. Here’s where the rubber meets the road. As in the early days of the web, video measurement still lags behind other content marketing measurement.

Video 117

Video Measurement Communications How To 117