Shift Communications

NOVEMBER 27, 2017

Thus, the smartest, savviest candidates will be working just as hard as sales professionals, calling during the quiet days of December, reaching out to personal networks, and finding ways to arrange in-person meetings. This is when people looking for PR jobs are at their relative lowest and while people are still in the office.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

FEBRUARY 16, 2016

In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it. Localized Marketing. It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. This is the opportunity to combat consumer suspicion by meeting the crisis head-on with facts, honesty and clarity. Luckily, G.W. Before the attack.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Depending on the nature of the business, you may never even meet some of your best customers. Marketing Coordinator. But why exactly is social media a necessity for every business of every size? Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Depending on the nature of the business, you may never even meet some of your best customers. Marketing Coordinator. But why exactly is social media a necessity for every business of every size? Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Depending on the nature of the business, you may never even meet some of your best customers. Marketing Coordinator. But why exactly is social media a necessity for every business of every size? Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. However, when it comes to utilizing data in practice, there are still some kinks that need to be worked out. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Beyond PR

MARCH 30, 2018

The good news for comms pros: It will be a blend of both technology and human insight. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. Maybe the best way to get started is by learning how technology experts are defining AI.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

FEBRUARY 13, 2017

Views are what start our journey towards video marketing success, but even this number can be misleading. Here’s where the rubber meets the road. As in the early days of the web, video measurement still lags behind other content marketing measurement. Vice President, Marketing Technology. Action Metrics.

Video 117

Video Measurement Communications How To 117

Shift Communications

JULY 28, 2017

Email Marketing. can use email marketing to spread the word about this in-store event, as well as a press release, if necessary. This gives him an opportunity to meet and begin building relationships with new reporters, or further develop relationships he may already have built. Natalie Cullings, Marketing Analyst.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60