Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down. What’s next?

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Depending on the nature of the business, you may never even meet some of your best customers. Marketing Coordinator. But why exactly is social media a necessity for every business of every size? Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Depending on the nature of the business, you may never even meet some of your best customers. Marketing Coordinator. But why exactly is social media a necessity for every business of every size? Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

Here are the top three benefits of having a robust social media presence: A World of Glorious Market Data. Depending on the nature of the business, you may never even meet some of your best customers. Marketing Coordinator. But why exactly is social media a necessity for every business of every size? Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. What used to be seen as a successful PR campaign in the past is quite different from the successful PR campaigns these days.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Interviews, profiles, employee updates, press releases – all are based on the written word.

Communications 60

Communications Analytics Infographics Data-Driven PR 60