Communications Conversations

OCTOBER 31, 2022

I’ve done enough social media audits over the last few years to know this. ” And sure, Twitter has always been a customer service channel–especially for industries like airlines, banking and retail. This might just be the opportunity to change that. And often it isn’t close.

Twitter 60

Twitter Brand Branding Airlines 60

Communications Conversations

SEPTEMBER 12, 2017

” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. And, it’s been used (to death) in signage by retailers, restaurants and media. Customers aren’t looking for conversations online–they’re just looking to share a piece of feedback.

Retail 0

Retail Social Media Customer Service Twitter 0

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Prohibition

DECEMBER 9, 2021

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. What will happen if a crisis does happen.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Turning customers into fans. I’m not talking about a social media upvote or a Facebook “like.”

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Data is everywhere you look, from reviews and ratings, to category research, analyst reports, user testimonials and social content. The same trend is happening in consumer sectors, thanks to social media. Support sky-high customer expectations. A classic B2B PR technique is to make the customer smart.

B2C 120

B2C B2B Software Consumer 120

5W PR

OCTOBER 24, 2019

Though consumer shopping has seen a bit of a downturn in recent years, retail is still a strong performing sector year after year as shoppers get into the gift-giving spirit. With educational materials and tips available for maximizing holiday traffic, Facebook hopes to entice more and more business owners to use its services for advertising.

Facebook 60

Facebook Tools Advertising Advertising 60

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Know What Influencers Say About Your Brand, And Gauge Their Impact on Your Target Audience .

Data 70

Data Retail How To Sports 70

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. Experiential marketing generates the kind of customer interaction that is key to attachment. .’ 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Report: Ignore Customers on Social at Your Own Peril. When customers and prospects ask for brand’s attention on social media, most of them merely want to be acknowledged. Content, Local Search and Leads.

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. March 1 - 3, 2020 | San Diego, CA. Advertising Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

DECEMBER 20, 2012

Have a product, service, business that will make it more natural for people to find you as they are conducting searches. In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition. Remember that old saying, “Know your customer”?

Community 93

Community Facebook How To Web 93

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In In gaming, Snapchat is looked at as a fad, where retail has embraced it. Do customer service on Snapchat? Do you sell from Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40

Cision

OCTOBER 16, 2017

So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” As an example. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?”

Media 202

Media Storytelling Technology Data 202

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. This means guest posting, connecting with influencers on social media, email outreach etc.

SEO 229

SEO Social Media Tools Google 229

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. If you’ve been watching any of the local media, you know that PR crises can take place.

Crisis 78

Crisis Local Facebook Social Media 78

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

Rock the Status Quo

MAY 18, 2015

For example, if you have are doing PR for social media mentions software, then looking just within the marketing and social media industries is limiting. Customer service, chain retail storefronts, human resources, there are many rich opportunities to be more visible to those who might buy that product.

Publicity 100

Publicity Trade Shows Google Twitter 100

MaccaPR

NOVEMBER 1, 2016

based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. But I was transformed from happy customer to brand advocate after being on the receiving end of the company's “surprise and delight” campaign. Chewy.com , a Dania Beach, Fla.-based

Strategy 48

Strategy Brand Branding Retail 48

Waxing UnLyrical

NOVEMBER 24, 2010

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. What I didn’t know, was exactly what he did.

Travel 79

Travel Case Study Creativity Advertising 79

PR 20/20

JUNE 7, 2018

We may even get to a future where you get stuff you didn't even order—because a retailer anticipated your needs. You're seeing an early version of this with social media. You are a client and customer service rockstar. Anticipating a grocery run? Many tasks that eat up much of a marketer's day will be automated.

Marketing 41

Marketing System Technology Google 41

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Stephen Waddington

MAY 9, 2020

The nature of organisational conversations depends on how both they and their customers have been impacted by the crisis. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. These include supermarkets, online retail, telecom and IT providers.

Brand 157

Brand Branding Travel Crisis 157

PR Fuel

OCTOBER 16, 2018

Retail outfits should always include directions, for both drivers and customers using mass transit, to locations. Interestingly, the best new public relations idea came from our part-time customer service representative. Collaborate With Your Customers. And when you get set up, don’t simply advertise your services.

Web 40

Web Pitching Local Report 40