Ronn Torossian

NOVEMBER 16, 2022

Social media platforms have greatly changed the way that companies and their audiences interact with each other lately. On one hand, these platforms have allowed companies to clearly demonstrate their excellent customer service through direct dialogue. The post Responding to Public Criticism appeared first on.

Publicity 195

Publicity Customer Service Crisis Social Media 195

Agility PR Solutions

FEBRUARY 6, 2022

Ignoring customer feedback that’s being shared on social media and other online channels is a huge mistake. The post 6 ways media monitoring insights can improve customer service appeared first on Agility PR Solutions. The question is, what are you going to do about it?

Customer Service 143

Customer Service Media Social Media Analysis 143

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. You get what you incentivize.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Cision

SEPTEMBER 6, 2016

Twitter introduced a feature that allows customers to send you direct messages directly from your site. Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app. You should have resources to support your customer service.

Customer Service 120

Customer Service Social Media Resources Facebook 120

Deirdre Breakenridge

SEPTEMBER 14, 2015

A Guest Post By Corina Manea, PR & Social Media Strategist. Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient. You might wonder what has customer service to do with PR? Well, it applies very well to PR too.

Customer Service 150

Customer Service Training Internal International 150

Business Wire

NOVEMBER 15, 2022

You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service. So it’s no surprise that public relations may be pushed to the back burner. Small business and start-up professionals wear many hats.

Small Business 389

Small Business Blogging Customer Service Social Media 389

The Hoyt Organization

APRIL 17, 2024

However, it does not track social media posts. Media Monitoring Media monitoring helps you analyze how your brand is perceived in the media so that you can better manage your reputation. You can also respond to positive media mentions and share them to boost their visibility. The Hoyt Organization can help.

Google 82

Google Publicity Customer Service Web 82

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 86

Social Media Media Mobile SEO 86

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

Social Media 62

Social Media Trends Analysis Media 62

5W PR

OCTOBER 14, 2020

Add in more recent data from Broadband Search revealing that North Americans spend an average of two hours and six minutes daily on social media. These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important.

Social Media 88

Social Media How To Media Guidelines 88

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Agility PR Solutions

MAY 10, 2022

Today’s consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive customer service, according to a new study from Oracle and Brent Leary, partner at CRM Essentials.

Social Media 91

Social Media Consumer Brand Branding 91

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

JANUARY 19, 2016

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? If done well, a frustrated customer could end up singing your company’s praises. Here are five ways to turn social media complaints into positive PR.

Social Media 159

Social Media Media Airlines Customer Service 159

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Waxing UnLyrical

SEPTEMBER 17, 2023

tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. As much in terror as I was – and I was – I had the wherewithal to get the Arena comms/social media team together via text/phone. What do you think? Let me know!

Social Media 59

Social Media Facebook Media Internal 59

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. How to avoid a public relations crisis. Everyone is using social media for marketing today.

Social Media 239

Social Media Crisis Training Media 239

Melissa Agnes

OCTOBER 22, 2014

Some of the most important and rewarding work I do is in helping the public service sector, be it police agencies, fire departments, cities and municipalities, hospitals, emergency management departments and others, better plan and prepare for a crisis or emergency situation. The Law Enforcement Social Media Conference.

Conference 228

Conference Social Media Crisis Crisis Management 228

Stuart Bruce

JUNE 24, 2014

While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR. Public relations is a very broad discipline with a wealth of specialisms and a large body of academic knowledge to draw upon.

Social Media 158

Social Media Media Training Media Training 158

Stuart Bruce

JULY 15, 2014

Lots of new research around at the moment that point to a positive future for the public relations business. The FT says : “The social media result is particularly striking given that some companies have had high-profile failures in this area.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Social media posts are public, making it easy to track and listen to competitors and plan how you can push past them.

Social Media 120

Social Media Real Estate Media How To 120

Stephen Waddington

MAY 16, 2017

There’s never been such an exciting time to work in public relations as we shift to direct engagement with publics thanks to the internet. I’m calling peak pain for public relations. We’re still working with press releases and traditional media in the same way that I began my career in the early nineties.

Publicity 119

Publicity Customer Service Community Internal 119

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening. Social media has sped up the way we communicate, including how we write.

Social Media 120

Social Media Media Employee Reputation 120

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

JUNE 1, 2016

That’s the danger of not listening on social media to what’s being said about your brand. Social media is such an important tool for connecting with potential customers, and consumers are using it as a soapbox, for better or worse. If you’re on top of monitoring social conversations , this will be easy to do.

Social Media 120

Social Media Media Customer Service Tools 120

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. There’s no hiding place in the age of social media.

Social Media 62

Social Media Trends Media How To 62

Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. unsplash-logo Rahul Chakraborty.

Web 68

Web Social Media Tools Enterprise 68

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. In a digital world, use of social media is no longer optional. Identify Your Goals for Growth on Social Media.

Social Media 52

Social Media Consumer Brand Branding 52

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Industry publications and articles. Social media management.

Publicity 166

Publicity Analytics Data Advertising 166

5W PR

MAY 10, 2023

Creating a positive experience throughout the customer journey is crucial for building long-lasting customer relationships. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands. The post Can Baby Brands Build Loyal Customers?

Brand 88

Brand Branding Customer Service Guidelines 88

Ronn Torossian

AUGUST 4, 2018

While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content.

Twitter 199

Twitter Customer Service Social Media Tools 199

HMA Public Relations

AUGUST 2, 2018

Social media has become a crucial element for many brands' marketing and customer service success, creating important stakeholder engagement. However, social media engagement can be risky. Here are some common social media security risks among brands. appeared first on HMA Public Relations.

Social Media 40

Social Media Media Customer Service Brand 40