PR 20/20

JANUARY 16, 2023

For Social Media, we like…. Social Media Examiner ( @SMExaminer ): Tactical insights to perfect social media performance. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Pinterest ( @Pinterest ): No articles, all images.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

OCTOBER 30, 2015

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. Learn all about social signals from Neal Schaeffer!

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% But before any business launches a multi-channel socially connected campaign, a solid strategy and foundation already has to be in place where learnings and insight into social media platforms and customer engagement have already been made.

Social Media 60

Social Media Strategy Media Survey 60

Cision

FEBRUARY 11, 2016

Social media dominates the communication landscape. In fact, 98 percent of Fortune 500 companies rely on social media. By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. The startling results: less than 2 out of 10 (19%) of moms surveyed say they have had a meaningful interaction with a brand on social media. It’s about getting new customers.”.

Brand 100

Brand Branding Pinterest YouTube 100

Stephen Waddington

JUNE 5, 2017

5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. Engagement is the primary means of measurement for social media marketing. Google Lens and Pinterest Lens show the potential of this technology. #11

Publicity 122

Publicity Marketing Healthcare Television 122

Communications Conversations

FEBRUARY 6, 2019

I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). For the last three years, there’s one trend that I would say has been pervasive in social media circles: Video. 4: Analysis remains a key attribute missing in social media marketer’s tool chest.

Report 76

Report Analysis Video Instagram 76

Rock the Status Quo

APRIL 23, 2015

Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. It can be an industry, a career field, a product or service or just an idea. It’s not easy, and some products and services make it a more feasible tactic than others. Social Media'

Brand 100

Brand Branding Community Wikipedia 100

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Hence, the popularity of paid social. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

wiredPRworks

FEBRUARY 11, 2016

Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Do your customers see you as the company or person you think you are?

Training 45

Training LinkedIn Marketing Pinterest 45

MaccaPR

OCTOBER 14, 2015

Got rich media? Top topics included hiring , customer service and professional development tips. Just like there’s an optimal time for posting on Facebook and Pinterest, there is also an optimal time to post on LinkedIn – Monday through Friday during business hours with an emphasis on Tuesday, Wednesday and Thursday.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Rock the Status Quo

JANUARY 13, 2015

TEN YEARS of social media growth, experimentation and learning. Or if they are, it’s transparent promotion that only serves to demonstrate their complete lack of understanding of how social media actually works. Think of it as a customer service platform first, and a marketing platform last. Wow , right?

Social Media 100

Social Media Media Facebook B2B 100

BradleyPR

JUNE 28, 2017

It’s that time. You know she’s the one. You talked to her dad. You’ve planned the best proposal ever – new suit, flowers, secret photographers and videographers, that park bench where you first met. It will be perfect. She’s sure to say yes. You’re only missing one thing: the ring! You have to get the [.].

Customer Service 48

Customer Service Pinterest Social Media Media 48

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media.

Social Media 68

Social Media Media Customer Service Corporate 68

PR 20/20

MAY 23, 2017

For the latest industry trends, we turn to: Orbit Media Studio : From content marketing, to analytics, to design and everything in between, Orbit Media, co-founded by influencer Andy Crestodina ( @crestodina ), is your one-stop-shop for all-things marketing. If we missed you, let us know. PR 20/20’s Guide for Top Marketing Resources.

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. High-quality links.

Writing 79

Writing How To Infographics Pinterest 79

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. And social media. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. Multimedia attachments.

Writing 75

Writing How To Infographics Pinterest 75

Journalistics

MARCH 24, 2015

Is a digital content strategy something you need for social media? Thiscan be as simple as listening to what they have to say on social media and in the comments section of your blog, and responding to their questions and comments with a genuine response. Is there a paid media component to your strategy? Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 30, 2018

I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. 7 Tips on Writing the Perfect Welcome Email.

Communications 40

Communications Pitching Writing Social Media 40

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Stephen Waddington

FEBRUARY 12, 2019

billion use social media. It disintermediates all previous forms of media enabling anyone to become a publisher; and it creates the opportunity for communities to form around an organisation, topic or issue, creating communities and markets. Pinterest has posted strong growth in visual imaging. billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

JUNE 15, 2015

Social care (customer service). Take all of that baggage and consider this: marketing professor Jonah Berger writes that before we share something on social media we evaluate its “social currency. There are pragmatic ways to vet social media metrics ( this Cision post explains more about this ). Product research.

Viral 120

Viral Facebook Measurement Advertising 120

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164