Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 .

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Waxing UnLyrical

APRIL 11, 2012

Tarnishing your brand doesn’t have to happen in such a dramatic fashion. Prepare to get social by being social now. One of my biggest peeves is seeing a company start a Twitter account or Facebook Page after a crisis happens, or seeing an uptick in activity after the bottom falls out. You lose credibility.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Beyond PR

MAY 30, 2017

In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. All companies should at a minimum be using a combination of Google alerts and simple social media listening software.

Software 45

Software Customer Service Google Small Business 45

Waxing UnLyrical

FEBRUARY 16, 2011

, consider this instead: The customer is your media. Repeat after me: the customer is your media. I’ve written before about how good customer service is the best kind of PR. Finally I went on Twitter when I’d had enough of the “senior fashion writer&# giving me what I thought was fluff.

Publicity 107

Publicity Media Case Study Nonprofit 107

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

Trends 155

Trends Technology Television Banking 155

Mindful Marketing

JANUARY 29, 2023

Here are some of the actions at which ChatGPT balked: White Lies: When asked how to respond to a fashion-challenged friend who asks you how they look, ChatGPT was emphatic about not hurting their feelings but also not telling an untruth. Their fashion taste is not good. Questions are in bold; the bot’s responses, in italics.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Waxing UnLyrical

SEPTEMBER 27, 2010

You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. Are you what they’d call a social media “guru,&# or are you just a concerned citizen trying to get AT&T to up its game? There I paid a man with a soul patch $600 (U.S., Noooo… I’m no guru.

Wireless 74

Wireless Twitter Writing Measurement 74

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 91

Social Media Marketing Media Creativity 91

PR Fuel

OCTOBER 16, 2018

Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. Interestingly, the best new public relations idea came from our part-time customer service representative. Collaborate With Your Customers. Just make sure the tips make sense for your customers.

Web 40

Web Pitching Local Report 40