ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

Journalistics

MARCH 24, 2015

How will you produce all of this content? – the biggest challenge for most organizations is figuring out how to produce all the content they know they need to be creating. You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow. What did I miss?

Strategy 72

Strategy How To Measurement Analytics 72

Rock the Status Quo

JANUARY 22, 2015

and credibility around the company, it’s products and services. From enterprise Fortune 500 companies to digital agencies and entrepreneurs, producing content that shares expertise has never been more important. If you are on a social media platform – respond to customers when they post on your page. Invest in it.

Agency 100

Agency Survey Customer Service Engineering 100

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. Here’s what you need to know: what I cover , who I’m covering and here’s how to reach me. My instinct?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Beyond PR

SEPTEMBER 12, 2016

For instance, many companies with large customer bases struggle with quality customer service because there is simply too much volume. A brand management program can help monitor client interactions and find specific pain points in the current customer service process.

Measurement 40

Measurement Reputation Brand Branding 40

Solo PR Pro

AUGUST 2, 2016

With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. The changes to and challenges in journalism continue — how to best leverage that?

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. The changes to and challenges in journalism continue — how to best leverage that?

Industry 40

Industry Trends Customer Service Internal 40

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. And how does what you’ve done in the past and your past roles, how does that feed into what you’re doing now? I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Beyond PR

JUNE 1, 2016

This means keeping on top of industry advancements and understanding how to use today’s and tomorrow’s marketing tools to ask better questions, articulate needs and expectations more effectively, and efficiently leverage the skills of your marketing team. Marketing is no longer just about inbound. We even have a former sommelier!

Marketing 40

Marketing Chemicals Analytics Data 40

PR 20/20

AUGUST 22, 2017

If complaints are coming from human resources, they’re likely unsure of how to police behavior in these uncharted waters. Customers might post a negative review. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity.

Marketing 87

Marketing Resources Technology Internal 87

Buzzstream

FEBRUARY 9, 2024

Event Details: What: [Brief description of the event] When: [Date and time] Where: [Venue and address] Who Should Attend: [Target audience] Registration: [Where and how to register] “[Quote from an organizer or executive explaining the significance of the event and what attendees can expect],” said [Name, Title] at [Company Name].

Examples 62

Examples Product Launch Data Report 62

Masters in Communications

APRIL 22, 2019

From what you develop to how you promote it, understanding how to communicate your message is a critical factor in your success. Although it sounds simple enough, knowing where to start and how to move your marketing initiatives forward is daunting. Initiatives such as: Customer service and tech support.

Communications 40

Communications Marketing Advertising Advertising 40

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. You just need a brain that is capable of: understanding how your organisation works. demonstrating an interest in people and how they think.

Employee 103

Employee Communications Internal International 103

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. . ~ David Berkowitz , Founder, Serial Marketers. Prediction, hope and a billion-dollar idea.

Marketing 187

Marketing Content Marketing Data Social Media 187

Beyond PR

MARCH 30, 2018

You might be forgiven, however, if you wondered just how much AI could take on in the earned media capacity. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. While some in the profession loathe to hear it, it’s not far-fetched.

Publicity 85

Publicity Training Technology Data 85

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202