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How to select a long-term PR technology partner

Onclusive

For customers who prefer a turnkey solution, Onclusive Pro is very simple and easy to implement in virtually no time. We also provide the highest-caliber whiteglove customer service in the industry to help you get up and running as quickly as possible. Customer support can be a game-changer. Enterprise (> 1000 emp.).

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3 Benefits of Integrating Your Enterprise Social Strategy

Cision

Social media dominates the communication landscape. Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. So how can enterprise businesses achieve success? Learn the steps for building your successful enterprise-level social strategy.

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How to Succeed on Social in 4 Steps

Cision

Break down silos by having the communication team sit down with representatives of each department to understand their individual needs and discuss how social can further the company’s overall objectives. Content is key to any marketing strategy, but how you distribute your content has become just as important as the creation process.

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Marketing Manager or Managing Editor: How to Streamline Content Overload

Barokas

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. If you are among the many in-house communications professionals dealing with these challenges, check out our tips below. Ashley, Director of Content at Barokas Communications.

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The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

Too often, PR people define success as a big pile of clips, or a lot of neutral coverage, when in fact senior leadership thinks success is more leads or more messages communicated. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Failing to get agreement on what “good” is.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Cultivate media and influencers.

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Stop with the hocus pocus – employee communications is for muggles

PR Conversations

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. By Liam FitzPatrick, FCIPR.

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