Remove Community Remove Customer Service Remove Enterprise Remove How To
article thumbnail

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Over time, the digital community warmed to the term again. We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement.

article thumbnail

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Build a community.

B2B 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

It’s too much, too fast and too convenient for enterprises motivated by profit. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. Here’s what you need to know: what I cover , who I’m covering and here’s how to reach me. My instinct?

article thumbnail

Independent Consultants Share Insights on the Future of the Industry

Solo PR Pro

So, when Greg Brooks kicked off a discussion in the Solo PR Pro Member community, we asked members if we could share the answers publicly so that others could benefit from their wisdom. Makasha Dorsey: From what I am seeing, I’d say internal communications processes. Media relations is a conundrum.

article thumbnail

Independent Consultants Share Insights on the Future of the Industry

Solo PR Pro

So, when Greg Brooks kicked off a discussion in the Solo PR Pro Member community, we asked members if we could share the answers publicly so that others could benefit from their wisdom. Makasha Dorsey: From what I am seeing, I’d say internal communications processes. Media relations is a conundrum.

article thumbnail

4 Tips for Tomorrow’s Marketing Champions from Marketo’s 2016 #MKTGnation Summit

Beyond PR

This means keeping on top of industry advancements and understanding how to use today’s and tomorrow’s marketing tools to ask better questions, articulate needs and expectations more effectively, and efficiently leverage the skills of your marketing team. Marketing is no longer just about inbound. We even have a former sommelier!

article thumbnail

#19: Building a framework for reputation management

NewsWhip

Reputation risk vs. enterprise risk | Jump to text. And how does what you’ve done in the past and your past roles, how does that feed into what you’re doing now? I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that.