Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. is suffering a crisis.

Case Study 118

Case Study Crisis Management Crisis Study 118

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. A good training program will help presenters improve their skills. Not all presentation training is the same, of course.

Training 100

Training Conference Technology Meeting 100

PRSay

OCTOBER 13, 2021

Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. We’re going to be about a change,” Sherinian said. Philip Morris International has learned from faith traditions and institutions, Sherinian said.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Once you are clear on your goals and priorities, you can start thinking about and researching PR firms that can help you meet those objectives. technology, CPG, financial services, etc.)

Agency 195

Agency Strategy Communications How To 195

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. For many companies, it’s fair to wonder what role they should play in the national conversation. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Also, think about what month it is beyond National Breast Cancer Awareness Month. International Walk To School Month. Talk About Prescriptions Month. Pick one of these and start pitching the media today! so it’s a great time to start thinking about.

Pitching 130

Pitching Financial Small Business YouTube 130

Stuart Bruce

OCTOBER 6, 2016

In-house PR and communications people say they need more education and insight around social influencer outreach/engagement (31%); social network strategy (27%); and digital crisis management (27%). The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%).

Training 119

Training Digital PR Media Training Education 119

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I reported on just about anything during my time in radio…Breaking news, traffic reports, school board meetings…I even interviewed cats at the humane society one time (look it up; Editor’s Note: Ha! How did that come about?

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Unfounded rumors are surfacing about the company. .

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Although the reporter made it very clear that the story was to bring a local angle to an international crisis, here was the dilemma: Grant the interview to raise awareness and, potentially, donations and volunteerism; or risk the family’s privacy, possibly awakening critics.

Interviews 160

Interviews Media Local Privacy 160

MaccaPR

MAY 23, 2016

Amelia went on to explain that by following a few tips, healthcare communicators can use digital technologies to help change people’s attitudes and bring about behavioral change. Mine Social Media for Public Health Trends. Communicating During a Crisis. Express a Genuine Interest – Get to know reporters before they need you.

Conference 80

Conference Healthcare Marketing Crisis 80

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

Media Training 180

Media Training Training Interviews Media 180

Communications Conversations

AUGUST 21, 2018

Let’s hear more from this PR Rock Star about her experience at Best Buy, how volunteering with MN PRSA has shaped her thinking, and how we can attract more diverse candidates to the PR industry. First, tell us more about your current role at Best Buy. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

Mindful Marketing

FEBRUARY 15, 2017

That being said, be sure you have someone internally who is able to manage the consultant, or that the consultant is very ingrained in your business – almost treating them as an employee of the company. Before doing so, make sure you really think about what you want. Crisis communications? Inroads with analysts?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Prohibition

JULY 19, 2018

PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. Write media pitches about a firm and send them onto journalists. Plan and execute media events. Crisis public relation strategies. Social media promotion and responses to negative comments online.

Publicity 48

Publicity Advertising Advertising Tools 48

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The situation offers some real learnings for PR and communications professionals, especially those who specialize in media training. He holds up his hand in the “halt” gesture.

Interviews 193

Interviews How To Media Viral 193

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bad Pitch Blog

NOVEMBER 29, 2009

Seeking experience with crisis management…” ? I organized a crisis management strategy for senior executives and prepared our CEO to respond to inquiries during a [vaguely named] crisis situation, which resulted in favorable coverage and praise from shareholders… ? Has successfully secured media placements…” ? “Has

Interviews 43

Interviews Crisis Management Facebook Media Training 43

Rock the Status Quo

FEBRUARY 19, 2015

The February #PRprochat was lucky enough to have Gerard Braud as a special guest, author of “ Don’t Speak to the Media Until… ” and he shared some fantastic tips. He has specialized in media training and crisis communication planning since for the last twenty years, and is a wonderful source of expertise.

Interviews 100

Interviews How To Media Media Training 100

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Every employee needs media training. Rethinking internal and external comms.

Marketing 170

Marketing Employee Content Marketing Training 170