Presspage
FEBRUARY 8, 2021
In a time of crisis, they may see more information about your organization than during ordinary times; they may believe the real-time accounts of others over you; share the most dramatic of stories (in many cases leaving out facts); and decide in a split moment if they support and trust you. However, not every crisis is predictable.
Cision
JUNE 20, 2015
However, not every pessimistic tweet or Facebook rant should be treated like a major crisis. Check out these three levels of risk to determine when you need to call your crisis communication team to your side. Reach out to those involved to correct inaccuracies or make a public apology if the threat came from an internal employee.
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Cision
NOVEMBER 19, 2015
Crises, both internal and external, hit brands every day. Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Your crisis plan should focus on those who can help your responses and ongoing communication go viral.
Cision
JUNE 26, 2015
Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Want to learn how to crush a crisis before it begins? Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers.
Cision
JULY 13, 2015
They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1. Identify communication crisis responders. In fact, he’s likely to get the audience to laugh, too, which not only overcomes the crisis but also ensures a loyal and supportive customer base.
ImPRessions - Crenshaw Communications
JUNE 20, 2018
Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. A crack PR agency or internal team can help by developing a strategy to navigate industry changes and gain competitive advantage.
Cision
NOVEMBER 10, 2015
Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Instead, they should ensure readiness by assigning roles for PR or crisis responses and define processes before a situation arises. Get our recent white paper today!
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