Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Want to learn how to crush a crisis before it begins? Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers.

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Crisis Communications Crisis Communications Guidelines 120

Cision

JULY 13, 2015

They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1. Identify communication crisis responders. In fact, he’s likely to get the audience to laugh, too, which not only overcomes the crisis but also ensures a loyal and supportive customer base.

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Crisis Communications Crisis Communications Wikipedia 120

Cision

JUNE 20, 2015

However, not every pessimistic tweet or Facebook rant should be treated like a major crisis. Check out these three levels of risk to determine when you need to call your crisis communication team to your side. Prepare yourself for a social media crisis. 1. Low-Level. 2. Medium-Level.

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Social Media Crisis Crisis Communications Media 120

Cision

NOVEMBER 19, 2015

Crises, both internal and external, hit brands every day. Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Your crisis plan should focus on those who can help your responses and ongoing communication go viral.

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Crisis Crisis Communications Viral Social Media 120

5W PR

SEPTEMBER 13, 2019

It’s also good for lessons learned and a subsequent white paper or case study. Quantify as much as you can. Some of the comments can be priceless when considering adjustments or changes to your plan. Finally, be sure to keep senior staff and the board apprised of your progress to avoid the possibility of any surprises.

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Publicity How To Case Study Meeting 68

Cision

JUNE 19, 2015

For important deliverables — new business proposals, communications plans, even news releases — his rigorous review process made sense. And the internal presentation decks. Sometimes mistakes lead to crisis. Click here for our free crisis communication white paper! But then there were the call notes.

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Insurance Insurance Interviews Crisis 120

Cision

APRIL 28, 2015

It was an internal argument taking place in public. Try the outside-the-box content marketing ideas from our free white paper! It even issued full-page print ads showing how its salaries compared to average ones in the region. The public faced a trust issue. Which party was telling the truth? Did it matter? It didn’t seem to.

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