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3 Steps to Involve Influencers in Your Crisis Plan

Cision

Crises, both internal and external, hit brands every day. Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Your crisis plan should focus on those who can help your responses and ongoing communication go viral.

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3 Lessons From the A-Team in Crisis Communication Planning

Cision

They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1. Identify communication crisis responders. In fact, he’s likely to get the audience to laugh, too, which not only overcomes the crisis but also ensures a loyal and supportive customer base.

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4 Marketing Tactics B2Bs Can Swipe From Nonprofits

Cision

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Instead, they should ensure readiness by assigning roles for PR or crisis responses and define processes before a situation arises. Get our recent white paper today!

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4 Important Years in Copyright Law History

Cision

There’s no doubt that copyright is a tricky subject to master, but with periodical trainings, internal wikis and other resources on hand, your brand can maintain its reputation in the industry and prevent an avoidable crisis. Read Cision’s free white paper today!

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5 Unexpected Life Lessons I Learned Working in PR

Cision

Soft” skills like communication, teamwork and creativity — are just as important, if not more so. And the internal presentation decks. Sometimes mistakes lead to crisis. Click here for our free crisis communication white paper! Image: Flazingo Photos ( Creative Commons ). You can follow her at www.

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What’s the One Thing?

Cision

It was an internal argument taking place in public. Try the outside-the-box content marketing ideas from our free white paper! Images: Bart Everson , Caelie_Frampton ( Creative Commons ). It even issued full-page print ads showing how its salaries compared to average ones in the region. The public faced a trust issue.

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Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. The white paper has its own specific audience and purpose that separates it from other PR content.