Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe.

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Reddit Software B2B Technology 174

Shift Communications

JULY 26, 2017

Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . While they may be faster than Michael Phelps in the water , they are way too slow in controlling their narrative in the media. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself.

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Case Study Crisis Study Crisis Communications 101

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. Facebook page ) and. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY.

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Instagram Crisis Local Privacy 98

PRSay

AUGUST 3, 2018

a) Deliberately misleading posts on Facebook. b) Newspapers getting the facts of a story wrong. c) Anything a public figure does not like that a rival or the media said. e) Newspaper’s choice of a news story, even if the facts are correct. a) Deliberately misleading posts on Facebook. Let’s begin with a pop quiz.

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Crisis Crisis Management Media Newspapers 61

Stephen Waddington

MAY 9, 2020

I’ve spotted at least three arguments spilling out into social media feeds this week. Local Facebook groups have a vigilante mood. Hardcore lockdowners are zealously following government guidance while lockdown dodgers are find excuses not to follow social distancing. The mainstream media is also undermining the lockdown.

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Government Healthcare Television Local 83

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is Social Media Monitoring?

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Beyond PR

APRIL 25, 2017

What started as a fact-checking mission to validate information presented by newsmakers, particularly elected officials’ campaign ads, speeches, and debates, has migrated into an organization-wide effort to verify reported or shared news stories that appear to have bad information, according to Eric Carvin, AP’s social media editor.

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5W PR

MAY 7, 2021

Digital PR tools can be used to effectively manage time spent online and on social media to ensure the best results. Good PR and communication teams know how to communicate on social media platforms effectively and smartly. Digital PR is more than press releases and crisis communications.

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Cision

FEBRUARY 25, 2016

In times of crisis, are you able to think on your feet? For the largest banks, the reputational damage from the financial crisis could take a generation to repair. Other parts of the industry were less impacted by the crisis, but always play a sensitive role at the hub of economic activity. What drew you to the PR industry?

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Newspapers Financial Crisis System 120

Prohibition

DECEMBER 22, 2021

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. Hats off to Aldi’s social media team! They are always on it when it comes to social media content and really has crafted a fantastic social media presence.

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Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field.

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PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Your social media channels are also considered owned media.

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Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Ditto the national newspapers; both The Washington Post and The New York Times broke subscription records. 2017 also brought a reckoning of sorts for Facebook. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. The Losers.

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Airlines Reputation Journalism Crisis 180

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis. I've had male guests say what she said.

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Crisis Viral Government Crisis Communications 62

Maxim Behar

SEPTEMBER 5, 2021

Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years. Only 10 years ago, we were the communications intermediary between our customers and the traditional media. How is the pandemic changing our industry? -

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Maxim Behar

AUGUST 4, 2022

Petkov and Lena Borislavova do, would electrify the social media and society. You mentioned quality journalism and media here, but we often forget that there are more than 4 billion journalists in the world right now, and we all own media. It doesn't matter if it's on TV, newspaper, and now on social media.

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Ethics Newspapers Government Television 52

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

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Interviews Publicity Technology Social Media 98

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

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Mark My Words

JULY 31, 2014

Then also common sense and communications in a crisis. Disgruntled followers on Facebook, which Secret Cinema used to deliver messages described this as a test case PR disaster. Anyway, it is certainly true that brave brands grow in a crisis – the brands that show strength will ultimately reap the rewards down the line.

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Crisis Leadership Newspapers Travel 120

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? Press releases are still relevant in today’s crowded media landscape. Some media will write a story inspired by your release.

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How To Newspapers Analytics SEO 98

Beyond PR

MARCH 22, 2018

What is Media Monitoring? Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. So, what does a modern media monitoring program look like?

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Media Radio Newspapers Print 75

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

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Government Education Print Ethics 103

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 60

Interviews Content Marketing Writing Journalism 60

PR in High Definition

JULY 22, 2019

Because of the inherent risks outlined above, the impact of deepfakes on how the media works could be significant. For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits.

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Media Viral Video Newspapers 74

Critical Mention

NOVEMBER 22, 2019

Earned Media is comprised of coverage that comes from a variety of sources and mediums. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Also, earned media is among the most trusted types of media. Until next time!

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Radio Media Newspapers Sports 104

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? Press releases are still relevant in today’s crowded media landscape. Some media will write a story inspired by your release.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? Press releases are still relevant in today’s crowded media landscape. Some media will write a story inspired by your release.

How To 52

How To Newspapers Analytics SEO 52

Sword and the Script

OCTOBER 20, 2015

It’s was an event with a lesson that organizations of all sizes should examine, because in a crisis communications scenario, there are few spokespeople more reliable than a passionate employee. The rumor on social media street today said despite that outcome, Amazon’s recruiting has taken a hit and Mr. Carney & Co.

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Crisis Communications Crisis Case Study Viral 60

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. Maxim: It came naturally. We were helping.

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Newspapers Social Media Ethics Travel 52

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

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Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How crisis communications has changed. A crisis can accelerate more rapidly and responses from your brand need to occur quickly. Understand your audience.

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Maxim Behar

MARCH 12, 2024

Regarding social media, a PR professional must be everywhere and on top of everything. The public landscape is dominated by the language of online communication and social media in particular. Elitism is the last prominent feature in social media because such platforms are for mass consumption.

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Ethics Social Media Local Corporate 64

Stephen Waddington

JUNE 25, 2020

COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. This is likely to accelerate the shift to an all-digital future.

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Newspapers Print Local Television 103

Maxim Behar

NOVEMBER 15, 2023

Tonight, we have a very erudite, broad-minded, and informed expert who sees things happening under the surface of the media and public space. Our guest has had a remarkable career beginning as a newspaper correspondent. I started creating news with the idea of making products and people more popular in the media.

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Hotels Newspapers Journalism Ethics 64

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

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Melissa Agnes

JULY 30, 2014

Yesterday we discussed managing crises with visual content , where I mentioned some tips for identifying red visual flags (or their possibility) that could help a crisis go viral, as well as outlined some important strategies to help you incorporate visuals into your crisis communications plan. This was a preventable issue.

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Case Study Viral Crisis Newspapers 201

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. The journalists were people working in media, newspapers or TV channels, or radio stations. They had their education and their press cards or media cards.

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