Burrelles Fresh Ideas

JANUARY 16, 2024

Authenticity is critical in crisis management Authenticity becomes particularly crucial in times of crisis. Open communication, taking responsibility, and addressing issues head-on demonstrate authenticity and can help mitigate the impact of crises. During a crisis, being honest and transparent is paramount.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

MAY 25, 2021

The statistic on sharing data speaks directly to the marketing shop because many measure success, at least in part, based on event and content registration forms completed. Thought leadership, brand purpose, or CEOs sharing political opinions. Go be sure, the survey did ask about these things too.

Brand 108

Brand Branding Survey Customer Service 108

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. Most common comms measurement methods. The most common ways communicators are measuring results are web traffic (56%), impressions 51%, and the number of placements (50%).

Survey 129

Survey Communications Measurement Internal 129

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. Does it really?

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Cision

SEPTEMBER 10, 2015

Embedded IoT systems will likely become as ubiquitous as workplace email and instant messaging and like them, will create a long trail of data, creating a whole new set of ethical and legal responsibilities. Prepared for a brand crisis? Click here for your free crisis communication tip sheet!

Trends 120

Trends Mobile Web System 120

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. It is respectful, ethical, and more effective to put effort and consideration into each of your content types.

How To 40

How To Ethics Education Creativity 40

Waxing UnLyrical

MARCH 15, 2013

Hello, measurable objectives, where did you go? In PR : Branding crisis, anyone? In PR : What all measurement geeks want to do to A(d) V(alue) E(quivalency). In PR : You can’t build a solid program until you’ve done your research, and know what measurable objectives you’re trying to reach. In PR : Yes.

Publicity 111

Publicity Measurement Community Crisis 111

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. If you work in issues and crisis it can be especially acute. PR is a social science.

Government 103

Government Education Print Ethics 103

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Shift Communications

APRIL 22, 2015

We expect clients to be professional and to measure up to our values – like honorable – too. If the agency and the client are on two different pages on how to engage with the media or how to handle crisis communications, the agency needs to beware. Yelling at our staff isn’t productive or professional.

Financial 60

Financial Agency Internal International 60

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day.

Leadership 111

Leadership Publicity Government Journalism 111

Stuart Bruce

FEBRUARY 21, 2015

World Communication Forum regional conference in Kiev – 10 points. Communicate Measurement Matters webcast – 5 points. Social Media Measurement Solved conference – 5 points. CIPR social media ethics round table – 5 points. Buzzing Communities – Richard Millington – 10 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Sword and the Script

APRIL 2, 2019

The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time. Corporate Communications is Taking More PR Work In-House, finds Survey.

Agency 92

Agency Trends Marketing Survey 92

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

Reputation 52

Reputation Social Media Internal International 52

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 190

Writing Communications Marketing B2B 190

Stuart Bruce

JANUARY 9, 2020

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. Review your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.

Communications 115

Communications Strategy Publicity Crisis Communications 115

Stuart Bruce

APRIL 3, 2019

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce.

Survey 124

Survey Publicity Crisis Communications Ethics 124

PR Matters

AUGUST 11, 2014

No honourable, ethical agency or counsel should be sycophantic to you when you have hired them to be honest, constructive and upfront with you. In a crisis/emergency situation, response time is everything. We all know every minute counts in such a crisis situation. Your agency fails to deliver on its reporting and measurements.

Agency 124

Agency Measurement Reputation Skype 124

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. PR measurement. click image for higher resolution) 6.

Employee 133

Employee Software Survey Tools 133

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Financial 76

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We’ll look at ethics and governance. We can use it to measure and evaluate our success.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

JANUARY 6, 2015

Gwen Chynoweth called upon our industry to end the use of the word in " R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7. "Spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Conversations

SEPTEMBER 7, 2018

It was easy to predict a backlash from various quarters – including complaints about Nike’s own performance regarding ethics and inclusivity. What it shouldn’t be doing is using a spurious advertising value equivalent (AVE) measure. Interestingly, Nike has not adopted the offend-defend PR reponse.

Instagram 95

Instagram Crisis Crisis Communications Crisis Management 95

PRSay

APRIL 18, 2016

Is ad-blocking ethical? Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. The ethical issue here fits in the category of a “right” versus ‘right” dilemma, a conflict of legitimate values.

Ethics 60

Ethics Web Advertising Advertising 60