PR in High Definition

JANUARY 30, 2024

Mistakes are inevitable, and the effects can either be short-lived or they can have the potential to cause long-term damage to a brand’s reputation. As such, a blueprint of how to handle a crisis should be in place for every business – big or small. If a crisis hits, no time need be wasted making introductions to the company.

Handbook 62

Handbook Crisis Company Reputation 62

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk. What makes me say this? The work we do should not be taken lightly.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Melissa Agnes

JULY 17, 2014

Melissa’s #1 despised buzzword: Social media crisis. The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. Written by Eric Chandler.

Social Media 252

Social Media Crisis Media Viral 252

PR in High Definition

JANUARY 31, 2023

We’ve all seen reputational disasters play out before. Crisis comms kick in, and leadership is forced to make tough decisions about the future. But, what about when a company reputation isn’t totally obliterated, but it takes a knock? The same goes for the best reputational strategies – it’s about future gazing.

Reputation 62

Reputation Company Sports Transportation 62

PR in High Definition

MARCH 27, 2024

In fact, one of the panellists noted that, in his experience, a lot of companies don’t have a cybersecurity crisis comms plan in place until an incident actually occurs. Never neglect crisis communications Bridging internal gaps is crucial, but the driving force behind a lot of the session was the need for a crisis comms plan.

Crisis 71

Crisis Internal International Crisis Communications 71

PR in High Definition

DECEMBER 1, 2022

Companies have fought tirelessly to grow their reputations, and now thanks to cancel culture, there is even more need to build a robust reputation. Increasingly, we are seeing examples of when a strong reputation with loyal customers (or fanbases) make brands somewhat ‘cancel-proof’. Great reputations and charismatic leaders.

Reputation 62

Reputation Leadership Company Crisis Management 62

Presspage

MAY 6, 2017

Most communicators expect to have to deal with a crisis situation at some point in their career. Yet predicting how a crisis will rear its ugly head is incredibly difficult. ” Download a 5-Step-Guide to do a dry run for your crisis communications. The 2014 Wildfire.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is Reputation Management? What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

NewsWhip

OCTOBER 28, 2022

Somewhere in Adidas headquarters in Herzogenaurach, Germany, there’s a team of PR and Communications professionals who have just been through the toughest week of their careers. It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . The Story in a Nutshell .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

PR in High Definition

FEBRUARY 23, 2021

It’s clear that there is a lot of work to be done with repairing KPMG’s damaged reputation and the comms teams are more than likely sorting it as we speak, but what would you do in this crisis if this happened to your organisation? We’ve explored this crisis further in our Reputation Shapers guide that you can access here.

Crisis 71

Crisis Communications Reputation Training 71

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis. How to Prepare a PR Crisis Plan.

Crisis 62

Crisis Viral Government Crisis Communications 62

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Shift Communications

MAY 16, 2023

Definitely check him out. Artificial Intelligence’s impact on business can’t be contested. Zain Kahn, aka The AI Guy , has a lot to say about the space and is tracking all the cool developments.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

Definitely check him out. Artificial Intelligence’s impact on business can’t be contested. Zain Kahn, aka The AI Guy , has a lot to say about the space and is tracking all the cool developments.

Company 78

Company Technology Privacy Guidelines 78

Stuart Bruce

JULY 15, 2014

It quotes Robert Swannell, chairman of Marks and Spencer saying discussion of social media definitely belongs in the boardroom. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? Throughout my career, I’ve dealt frequently with crisis situations.

Ethics 80

Ethics Data Crisis Apparel 80

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. What is their view on the reputation of the organisation?

Reputation 48

Reputation Handbook Exercises Groups 48

PR in High Definition

AUGUST 27, 2019

And of course, the challenge with crisis situations is that seemingly minor incidents need to be handled correctly. If not, they will also slowly chip away at that reputation you’ve worked so hard to build up and eventually crack it completely. One work-around is to have a small designated crisis team in each company region.

Crisis 72

Crisis How To Newspapers Reputation 72

PR in High Definition

MAY 28, 2019

You may be thinking, “But, Charlotte, these companies are still being used by millions of people, this reputational damage is a drop in the ocean for them.” Well, yes, that may be true in the short term, but how much longer can they take reputational hits like these before users are turned off? Character or Capability?

Reputation 48

Reputation Employee Google Internal 48

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Business Horizons 10 Coombs, W.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Prohibition

JULY 10, 2019

Neither the CEO nor the chairman’s names were associated with this crisis and no names of any higher-ups in the company were found in the apology post. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations. 5) A phone company who didn’t communicate: Huawei’s damaged reputation.

Fashion 75

Fashion Telecommunications Crisis Training 75

Stuart Bruce

NOVEMBER 10, 2017

The Chartered Institute of Public Relations’s definition of public relations is: Public relations is about reputation: the result of what you do, what you say and what others say about you. Simple, but essential questions to help prevent the need for crisis communications. Are we practising what we preach?

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Barokas

NOVEMBER 28, 2017

Although United was one of the first major brands this year to encounter a cringe-worthy PR disaster, it’s pretty tough to top how their communications team handled the crisis. Because United failed to do this, the airline’s billion-dollar brand reputation crumbled and travelers will remember this PR screw up for years to come.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

PR in High Definition

DECEMBER 17, 2020

Responding in the wrong way, or not responding at all, can have a negative knock-on effect on the reputation of individuals and/or companies, so being prepared for communicating on issues will be a key consideration as we enter the new year. With so much focus on this, it is almost definitely something that will impact the year ahead.

Trends 71

Trends Reputation Course Media Relations 71

Critical Mention

MAY 15, 2018

A common misconception is that quick fixes for enhancing your reputation include answering emails at lightning speed, working yourself to the bone or scheduling meetings just for the sake of it. According to Psychology Today , there’s a much better way to improve your professional reputation than the easy fixes listed above.

Reputation 84

Reputation Leadership Pitching Study 84

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

PR in High Definition

JANUARY 17, 2017

The space shuttle failed and broke apart a mere 73 seconds into its flight, taking down with it all seven crew members, including a civilian teacher – the tragedy scarred NASA’s reputation for years. People will be critical when mistakes or a crisis occurs, and pretending it didn’t happen will only make it worse.

Crisis 48

Crisis Crisis Communications Internal International 48

Landis PR

SEPTEMBER 18, 2023

Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages). Budgeting can be a grey area and clients always ask if they need to increase funding to support their efforts.

Government 69

Government Measurement Groups Corporate 69

PR in High Definition

SEPTEMBER 30, 2022

The manner in which layoffs are carried out can truly make or break a company’s reputation, as demonstrated by Sna pChat’s CEO saying layoffs were a way to weed out the company’s ‘haters’. Brands and reputations don’t stop in an economic downturn.

Communications 62

Communications Internal International Energy 62

Stuart Bruce

JUNE 24, 2016

This isn’t meant to be a definitive list as the impact on different companies and organisations and sectors will be very different. Failure to address these issues puts your business or organisation at risk and could even precipitate a crisis.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

Karen Freberg

JUNE 11, 2018

This can be done for both positive campaigns, but can also be used in crisis communications. For a temporary action for a campaign, this is definitely a serious investment for the brand, but shows they are willing to take the conversation offline. That is, the International House of Pancakes, or IHOP. Translating buzz to action.

Social Media 42

Social Media Case Study Media Creativity 42

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Then, of course, there’s the crisis communications element.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

NOVEMBER 19, 2010

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

OCTOBER 17, 2011

While the campaign took off in a huge way, could you describe some of the crisis communication responses and resources that were in place had things not gone so smoothly? positive, neutral or negative) and prioritized according to potential reputational impact. Lead story in mainstream news. 350,000 new customers to NAB.

Publicity 87

Publicity Banking YouTube Social Media 87

PR in High Definition

NOVEMBER 30, 2023

How many times have we uttered these words in defeat during the festive season? After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee.

Banking 71

Banking Software Employee Study 71

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165