article thumbnail

PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI).

article thumbnail

Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. It seems a bit complicated, but it's very specific. After all, every agency for measuring the effects of advertising sells trust first, then everything else.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ethical Issues in Merging the Science and Art of Public Relations: Aaron Kwittken

Ethical Voices

Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management. Still am a crisis guy and always will be, I think. I learned the ethics challenge very early on in my career. How augmented intelligence can help enhance our profession.

Ethics 52
article thumbnail

To Celebrate Ethics Month, We Bring You ‘Reputation Launderer’ Bell Pottinger From Across the Pond

PR News

Chances are we wouldn’t be writing this post had the story of British PR firm Bell Pottinger’s demise yesterday remained a story limited to two continents, Europe and Africa. The post To Celebrate Ethics Month, We Bring You ‘Reputation Launderer’ Bell Pottinger From Across the Pond appeared first on PR News Blog.

Ethics 76
article thumbnail

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. ” Lepore writes, “Businesses have regulations, compliance departments, and inspections. That’s easier said than done. A red flag about institutions. It’s a red flag.

Corporate 272
article thumbnail

A Conversation with ChatGPT About AI and PR

Landis PR

A currently free tool from OpenAI that was released to the public in November as a research preview, ChatGPT can be asked to help with everything imaginable, such as writing high school essays, crafting haiku, drafting cover letters for specific jobs, writing contracts, creating code for a new app, or explaining the theory of relativity.

Ethics 52
article thumbnail

How will ChatGPT impact the communications industry?

PR in High Definition

Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between. AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months.