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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is Reputation Management? What are the Basics of Crisis Communication Planning?

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The Role PR Plays in Boosting Digital Visibility

5W PR

Instead, it involves precisely targeting specific platforms and communities where the target customers gather. It requires collaborating with SEO experts to incorporate relevant keywords into narratives, making the brand more discoverable by search engines, and directing interested individuals to the company’s website.

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Unlocking Revenue Potential With The Power Of PR

Landis PR

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. For the Photo courtesy of Pixabay original blog, please visit here.

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What To Look For When Engaging a Crisis Management Professional

Melissa Agnes

That said, I thought I’d provide you with some qualities and strengths to look for in a crisis management professional/firm, as well as a baseline of what you should be able to expect from the professional or team you choose to engage. What can you expect from a reputable crisis management professional? A specialized team.

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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Heightened customer reputation, improvements to retain customers, reorganizations.”. Crisis interrupted. More and more crisis communication events that interrupt the general flow of work in our area.”. Note: Sorry, Press Releases Do Not Help Your SEO Anymore. Much more attention on social media and SEO.

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5 Competitor Analysis Tools You Need to Beat Your Competition

Critical Mention

WooRank conducts an SEO audit and gives you comprehensive results. You can also compare your SEO to your competition by adding up to three competitors and comparing results like their keyword usage, technical website optimization, and more! But without competitor analysis tools you simply can’t achieve this. Critical Mention.