Presspage

MARCH 10, 2021

The most common criticism is that it was difficult to follow social distancing measures with trains running less frequently and with more passengers on board than usual. NS, the Dutch railroad service, was quick to react and started communicating before the heaviest snowfall arrived.

Crisis Communications 78

Crisis Communications Crisis Communications Examples 78

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Crisis Communications. Media Measurement.

Social Media 370

Social Media Crisis Communications Reputation Media 370

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Media 370

Media Brand Branding Data-Driven PR 370

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.

Reputation 143

Reputation Crisis Communications Newspapers Crisis 143

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance? What is online reputation management?

Reputation 62

Reputation Company Social Media Brand 62

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We can use it to measure and evaluate our success. She will be measurable.

Crisis Communications 148

Crisis Communications Social Media Crisis Media 148

Onclusive

AUGUST 22, 2017

Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Crisis Communications. Iterative PR Measurement.

Crisis Communications 397

Crisis Communications Media Training Agency Social Media 397

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.

Crisis 161

Crisis Crisis Communications Exercises Reputation 161

Cision

APRIL 5, 2016

So how do you use media intelligence during a crisis? Here are three factors you should be monitoring to help you adapt your crisis communication: 1. The crisis itself may be getting a lot of coverage, but how much is your brand involved? Your audience’s reaction to the crisis. How much your brand is mentioned.

Crisis 120

Crisis Measurement Crisis Communications Brand 120

PRSay

MARCH 19, 2020

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. Jon Goldberg is the founder of Reputation Architects Inc. ,

Crisis 214

Crisis Crisis Management Crisis Communications Reputation 214

Reputation Us

MARCH 31, 2021

The IRP team consists of multiple cybersecurity disciplines to mitigate risk associated with data security (cyber insurance; information security; legal and regulatory; and reputational management) and specialists including, Peter Marchel of Marchel & Associates Risk Consulting , Sean Hoar of Lewis Brisbois and Casey Boggs of ReputationUs.

Crisis Communications 78

Crisis Communications Insurance Insurance Banking 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals. Nonexistent or outdated crisis communications planning. Gone are the days when of simply supplying “inches and airtime.”

Crisis Communications 176

Crisis Communications Crisis Interviews Reputation 176

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. What is their view on the reputation of the organisation?

Reputation 48

Reputation Crisis Communications Crisis Communications 48

Solo PR Pro

MAY 11, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros advise on crisis communications. This month, we asked our panel of solo PR pros to share how they deal with a client crisis. Joe Culotta, What's Up Communications. A measured, thoughtful, reassuring voice is priceless.

Crisis 116

Crisis Crisis Communications Social Media Communications 116

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. Taking the crisis out of crisis communications. Our old goal was to measure PR, but that is shifting to the need to drive business impact.

Crisis Communications 170

Crisis Communications Crisis Content Marketing Measurement 170

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations.

Crisis 186

Crisis Brand Branding How To 186

ImPRessions - Crenshaw Communications

MAY 8, 2018

Mom knows a bad reputation will follow you wherever you go, whether deserved or not. Similarly, corporate reputation is no longer an abstract concern for businesses; today, it’s likely to impact their market cap. There’s an actual and measurable dollar value represented by corporate reputation.

Reputation 204

Reputation Media Relations Crisis Communications Corporate 204

Melissa Agnes

AUGUST 27, 2014

Understand how to measure results. How can social media be used to communicate important messages in emergency situations with key audiences? How social media impacts your reputation. How to leverage social media to communicate in a crisis. Develop an initial strategy to achieve these goals and objectives.

Social Media 202

Social Media Crisis Management Crisis Government 202

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold.

Brand 137

Brand Branding Reputation Crisis Communications 137

Agility PR Solutions

APRIL 11, 2021

PR crises are commonly associated with doom and gloom, and for the most part that reputation is rightly earned. No one likes to be blind-sided by a threat that could damage their brand’s, or perhaps their own reputation.

Crisis 158

Crisis Media Reputation Crisis Communications 158

Prohibition

OCTOBER 7, 2022

Because reputation is built from what others think and say, social media can have a huge impact on opening up conversations about what people think of your brand, for better or worse. So with this in mind, how can brands keep tabs on their reputation in the age of social media? How To Prepare A Crisis PR Plan.

Social Media 62

Social Media Media Crisis Crisis Management 62

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Where’s your crisis PR readiness? Odds are the Crock-Pot team has a crisis communications plan in place, and it’s likely that it includes contingencies for real-life product malfunctions or accidents. But how many crisis plans would have foreseen a fictional accident like the “This Is Us” scenario?

Crisis 205

Crisis Social Media Twitter Brand 205

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Crisis interrupted. Pressure on measurement. Blended media.

Communications 180

Communications Crisis Social Media Pitching 180

Melissa Agnes

JULY 3, 2018

The reality is that when crisis strikes, people’s lives can be put in jeopardy, the environment—our planet—can be put in harm’s way, and our clients’ long-standing, well-earned reputations and businesses are put at risk. This is the reality of the work crisis management advisors are faced with.

Crisis Management 166

Crisis Management Crisis Viral Reputation 166

Stuart Bruce

FEBRUARY 12, 2016

I’ll be speaking about how to measure the contribution of public relations and reputation to a company’s profit. I’ll be speaking about the topical topic of issues and crisis communications, which given the current climate and number of attacks on charities is a vital topic.

Reputation 60

Reputation Crisis Communications Social Media Conference 60

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. PR is the most effective tool for reputation management.

Advertising 150

Advertising Advertising Crisis Communications Reputation 150

5W PR

JUNE 15, 2020

Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation. This could mean content showing community involvement, investment in causes important to the target audience, or a full-on positive brand reputation campaign.

Crisis 113

Crisis Digital PR Social Media Reputation 113

Prohibition

JANUARY 7, 2022

Rather than walk the walk alone, take advantage of our crisis management experience, so that no matter what goes wrong, your company will come out stronger and better. How do you define crisis management? A crisis can involve anything from a natural disaster to a product recall to a terrorist attack. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Social Media 62

Stephen Waddington

NOVEMBER 5, 2020

There’s been a shift in public relations over the past decade to recruit data and analytic skills to support planning and measurement teams reflecting a shift to a data led approach. Within three or four queries using Google, Google Trends, and AnswerThePublic you’ve got the basis of a communication strategy, content plan and tone of voice.

Google 124

Google Crisis Communications Trends Crisis 124

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Reputation Crisis Communications 62

Doctor Spin

MAY 21, 2023

Internal communications. Crisis communications. For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA). Lack of clear communication. Poor online reputation.

Agency 52

Agency Publicity Crisis Communications Public Affairs 52

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. Real public relations is about behaviour, reputation and relationships.

Crisis Communications 60

Crisis Communications Crisis Media Relations Corporate 60

Stuart Bruce

NOVEMBER 27, 2015

On the global stage many, if not all, African countries still face huge reputation challenges which are largely a legacy of the old war-torn, politically corrupt Africa of the past.

Social Media 60

Social Media Public Affairs Crisis Communications Reputation 60

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. A new era of crisis communication is upon us. pictured above ), during an Oct.

Social Media 106

Social Media Media Conference Crisis 106

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 11) Corporate reputation suffers with bad experiences. “82% 12) Emotion in crisis communications works. Corporate Reputation ). Marketing Measurement Statistics. Those categories are: Content marketing statistics. PR and media relations statistics. Brands in Politics ).

Social Media 159

Social Media Content Marketing SEO Media 159