PRCA Measurement Conference questions answered by AI
Stuart Bruce
DECEMBER 1, 2023
Yesterday I spoke at the PRCA Measurement Conference as part of AMEC’s Measurement Month.
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Stuart Bruce
DECEMBER 1, 2023
Yesterday I spoke at the PRCA Measurement Conference as part of AMEC’s Measurement Month.
Stuart Bruce
AUGUST 29, 2023
Manchester United’s handling of the Mason Greenwood issue … © Stuart Bruce - Crisis communications in football – Mason Greenwood, Luis Rubiales and Nike was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications (..)
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Onclusive
MARCH 31, 2021
With careful planning, you can put together an effective PR crisis plan that allows you to move quickly and avoid pitfalls. Here are three steps for effective crisis communications management: 1. Have a crisis plan (not just ideas). Handling every aspect of a crisis perfectly may not be guaranteed, but it is possible.
Reputation Us
MARCH 20, 2024
Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this third part of the series, we consider the value of social media influencers on your reputation.
Reputation Us
FEBRUARY 27, 2024
The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. trillion, according to AMO Strategic Advisors.
Melissa Agnes
SEPTEMBER 5, 2019
Depending on the size and structure of your organization, this can be a challenge that leads to leadership strategizing ways by which they can add a security measure of ‘control’ to the message’s delivery. Crisis communication is complex, dynamic and critically important to get right.
Stuart Bruce
MARCH 25, 2024
The second most senior judge in England and Wales has said that lawyers may soon have to use artificial intelligence as it is potentially unethical … © Stuart Bruce - Senior lawyer says it is unethical not to use AI was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, (..)
Reputation Us
NOVEMBER 7, 2023
Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. Creating a robust crisis communication plan is imperative. Communicate Proactively. Engage in Damage Control.
Solo PR Pro
MARCH 3, 2020
The full impact of this outbreak from both a human and economic perspective can not yet be measured — and won’t be for some time to come. All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications.
Stuart Bruce
OCTOBER 18, 2023
© Stuart Bruce - Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
Stuart Bruce
NOVEMBER 12, 2023
There were so … © Stuart Bruce - AI, misinformation, purpose, inclusion and division at an excellent PRovoke Global Summit was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
Stuart Bruce
OCTOBER 5, 2023
was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation. It also shows that AI adoption … © Stuart Bruce - AI journalism – are you ready?
Onclusive
NOVEMBER 8, 2023
Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Crisis Communications There were some serious PR blunders in 2020.
Stuart Bruce
OCTOBER 7, 2023
The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)
Landis PR
JANUARY 22, 2024
Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact.
Reputation Us
NOVEMBER 15, 2021
Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk. Bodily injury.
Onclusive
APRIL 29, 2021
That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. brand reputation)?
Onclusive
AUGUST 9, 2021
Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Crisis Communications. Media Measurement.
Stuart Bruce
FEBRUARY 2, 2024
The Chartered Institute for Public Relations has published the CIPR PR Population Report examining the demographic make-up of the public relations profession in England and … © Stuart Bruce - CIPR PR Population Report of 2021 census data reveals alarming diversity issues was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart (..)
Stuart Bruce
SEPTEMBER 1, 2023
Its cofounder is my old friend Andy Green … © Stuart Bruce - How to create a purposeful future for public relations was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
Stuart Bruce
SEPTEMBER 19, 2023
AI is not a threat to the jobs of PR professionals, but it is a threat to the jobs of PR professionals who don’t use … © Stuart Bruce - Humans Needed More Than Ever – new AI in PR report from CIPR was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate (..)
Stuart Bruce
SEPTEMBER 7, 2023
The latest European Communication Monitor 2023 identifies some of the key trends and issues that public relations and corporate affairs professionals need to be aware … © Stuart Bruce - The future of public relations in Europe – European Communication Monitor 2023 was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce (..)
Onclusive
AUGUST 3, 2021
Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.
Sword and the Script
APRIL 2, 2024
I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe.
Onclusive
AUGUST 22, 2017
Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Crisis Communications. Iterative PR Measurement.
Sword and the Script
DECEMBER 23, 2014
It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.
Newsfile
FEBRUARY 28, 2024
It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? How Do You Measure Media Coverage?
PRSay
JUNE 7, 2021
In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.
PRSay
MARCH 19, 2020
As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. Jon Goldberg is the founder of Reputation Architects Inc. ,
ImPRessions - Crenshaw Communications
JANUARY 16, 2018
Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals. Nonexistent or outdated crisis communications planning. Gone are the days when of simply supplying “inches and airtime.”
Stern + Associates
JUNE 22, 2023
Leveraging Corporate Communication to Execute Strategy In his landmark 1993 textbook, “ Corporate Communication ” (McGraw Hill), now in its eighth edition, Argenti urges leaders to think of corporate communication as less about the mechanics of how organizations communicate, and more about how leaders can use communication to execute strategy.
Reputation Us
MARCH 31, 2021
The IRP team consists of multiple cybersecurity disciplines to mitigate risk associated with data security (cyber insurance; information security; legal and regulatory; and reputational management) and specialists including, Peter Marchel of Marchel & Associates Risk Consulting , Sean Hoar of Lewis Brisbois and Casey Boggs of ReputationUs.
Burrelles Fresh Ideas
JANUARY 16, 2024
Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation. Inauthenticity can be quickly exposed and can lead to reputational damage. Instead of deflecting blame, authentic crisis communication acknowledges the organization’s role.
PR in High Definition
JANUARY 23, 2020
The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. What is their view on the reputation of the organisation?
Prohibition
JULY 7, 2023
PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.
Onclusive
MARCH 8, 2018
This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. Taking the crisis out of crisis communications. Our old goal was to measure PR, but that is shifting to the need to drive business impact.
Solo PR Pro
MAY 11, 2021
There’s a whole community of like minded people you can lean on. 5 solo PR pros advise on crisis communications. This month, we asked our panel of solo PR pros to share how they deal with a client crisis. Joe Culotta, What's Up Communications. A measured, thoughtful, reassuring voice is priceless.
Landis PR
JANUARY 30, 2024
Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. For the Photo courtesy of Pixabay original blog, please visit here.
Doctor Spin
FEBRUARY 14, 2024
PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It also involves crisis communication to mitigate damage to the company’s reputation. Marketing: The main goal of marketing is to promote and sell products or services.
Newsfile
OCTOBER 24, 2023
As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities.
Reputation Antistress by Sergii Bidenko
JULY 10, 2023
But he is effective in his work if we measure it by the results of his clients' desires. This allows me to quickly mobilize the resources necessary to respond to a client's crisis. Communicate effectively Ray Donovan is a pro at what he says and how he says it. The character has many ethical and personal questions.
Prohibition
JANUARY 17, 2022
With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.
Victorious PR
JUNE 15, 2023
PR plays a pivotal role in building and reinforcing trust by proactively communicating a project’s compliance measures, security protocols, and commitment to regulatory frameworks. Note: Victorious PR, as a rule, does not deal in reputation management.
Melissa Agnes
AUGUST 27, 2014
Understand how to measure results. How can social media be used to communicate important messages in emergency situations with key audiences? How social media impacts your reputation. How to leverage social media to communicate in a crisis. Develop an initial strategy to achieve these goals and objectives.
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