Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. trillion, according to AMO Strategic Advisors.

Reputation 78

Reputation Corporate Insurance Insurance 78

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this third part of the series, we consider the value of social media influencers on your reputation.

Reputation 78

Reputation Journalism Financial Corporate 78

Stuart Bruce

OCTOBER 18, 2023

© Stuart Bruce - Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Ethics 159

Ethics Publicity Communications Crisis Communications 159

Stuart Bruce

NOVEMBER 12, 2023

There were so … © Stuart Bruce - AI, misinformation, purpose, inclusion and division at an excellent PRovoke Global Summit was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Crisis Communications 159

Crisis Communications Corporate Crisis Reputation 159

Stuart Bruce

OCTOBER 5, 2023

was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation. It also shows that AI adoption … © Stuart Bruce - AI journalism – are you ready?

Journalism 159

Journalism Crisis Communications Crisis Reputation 159

Reputation Us

NOVEMBER 7, 2023

Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. Creating a robust crisis communication plan is imperative. Communicate Proactively. Engage in Damage Control.

Reputation 78

Reputation Real Estate Internal International 78

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 104

Corporate Technology Study Communications 104

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Loss of reputation is a big risk for any brand. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.

Crisis 152

Crisis Exercises Crisis Communications Reputation 152

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

MARCH 19, 2020

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. It helps to give workers roles they can play in the crisis.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Stuart Bruce

FEBRUARY 2, 2024

The Chartered Institute for Public Relations has published the CIPR PR Population Report examining the demographic make-up of the public relations profession in England and … © Stuart Bruce - CIPR PR Population Report of 2021 census data reveals alarming diversity issues was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart (..)

Data 78

Data Report Crisis Communications Crisis 78

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Crisis Communications. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Stuart Bruce

SEPTEMBER 1, 2023

Its cofounder is my old friend Andy Green … © Stuart Bruce - How to create a purposeful future for public relations was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

Publicity 97

Publicity How To Crisis Communications Corporate 97

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Stuart Bruce

SEPTEMBER 19, 2023

AI is not a threat to the jobs of PR professionals, but it is a threat to the jobs of PR professionals who don’t use … © Stuart Bruce - Humans Needed More Than Ever – new AI in PR report from CIPR was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate (..)

Report 89

Report Crisis Communications Crisis Reputation 89

Stuart Bruce

SEPTEMBER 7, 2023

The latest European Communication Monitor 2023 identifies some of the key trends and issues that public relations and corporate affairs professionals need to be aware … © Stuart Bruce - The future of public relations in Europe – European Communication Monitor 2023 was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce (..)

Publicity 89

Publicity Communications Crisis Communications Corporate 89

Solo PR Pro

MAY 11, 2021

5 solo PR pros advise on crisis communications. This month, we asked our panel of solo PR pros to share how they deal with a client crisis. Joe Culotta, What's Up Communications. The very first thing I tell a client when dealing with a crisis is DO. A measured, thoughtful, reassuring voice is priceless.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Brand 370

Brand Branding Media Measurement 370

Agility PR Solutions

APRIL 11, 2021

PR crises are commonly associated with doom and gloom, and for the most part that reputation is rightly earned. No one likes to be blind-sided by a threat that could damage their brand’s, or perhaps their own reputation.

Crisis 157

Crisis Media Reputation Crisis Communications 157

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

It's about a crisis fixer who helps rich and influential clients solve their problems. But he is effective in his work if we measure it by the results of his clients' desires. In my practice, only some clients want to protect themselves in advance than those who call me during a crisis. So, you know your problems. That's good!

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk. What makes me say this? The work we do should not be taken lightly.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

5W PR

JUNE 15, 2020

However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Crisis 113

Crisis Digital PR Retail Reputation 113

Onclusive

AUGUST 22, 2017

Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Crisis Communications. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

Prohibition

DECEMBER 13, 2021

Any company, big or small, can experience a crisis. According to research, about 75 percent of companies will experience a crisis at some point due to the increasing complexity of modern business and the growth of social media in our fast-paced world. This is where crisis management comes in. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Burrelles Fresh Ideas

JANUARY 16, 2024

Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation. Inauthenticity can be quickly exposed and can lead to reputational damage. Authenticity is critical in crisis management Authenticity becomes particularly crucial in times of crisis.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

APRIL 2, 2024

I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe.

Reddit 174

Reddit Software B2B Technology 174

Melissa Agnes

AUGUST 27, 2014

Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was. Understand how to measure results. How social media impacts your reputation. How to leverage social media to communicate in a crisis. Develop an initial strategy to achieve these goals and objectives.

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals. Nonexistent or outdated crisis communications planning. Gone are the days when of simply supplying “inches and airtime.”

Skype 170

Skype Interviews Crisis Communications Crisis 170

Stern + Associates

JUNE 22, 2023

It’s one of the most important levers an organization can use to help execute strategy, build its corporate brand and position itself to the world in general,” explains Argenti, who developed the first corporate communication programs at both Columbia University and Dartmouth. How Does Your Organization’s Reputation Stack Up?

Strategy 62

Strategy Communications Crisis Communications Corporate 62

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. The first statement in crisis response carries great importance, because it sets the tone for what will follow. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.

Agency 62

Agency Case Study How To Crisis 62