Stern + Associates

JUNE 22, 2023

In it, he describes how a corporate communication department serves as the umbrella for media relations, crisis communication, internal communication and investor relations. How Does Your Organization’s Reputation Stack Up? Many crises are ‘ predictable surprises’ that don’t have to happen.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.

Crisis 153

Crisis Exercises Crisis Communications Reputation 153

Burrelles Fresh Ideas

JANUARY 16, 2024

Honest communication builds credibility and trust , which goes a long way with everyone involved with your organization (both internally and externally). Authenticity is crucial because misinformation or inauthentic communication can quickly damage a brand’s reputation.

Crisis 85

Crisis Airlines Social Media Crisis Communications 85

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. More internal comms. More internal comms. Additional duties.

Communications 120

Communications Crisis Internal International 120

Melissa Agnes

AUGUST 27, 2014

How should the industry be harnessing social media to create awareness, educate the general public and relay important information to audiences (both internal and external) in times of need? Understand how to measure results. How can social media be used to communicate important messages in emergency situations with key audiences?

Crisis Management 202

Crisis Management Government Social Media Crisis 202

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It also involves crisis communication to mitigate damage to the company’s reputation. In public relations, we have a long and proud tradition of improving all types of communication within an organisation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stuart Bruce

FEBRUARY 12, 2016

Next week I’m braving the sub-zero temperatures in Moscow to speak at the International Public Relations Association (IPRA) supported PR Force conference on February 18-19. I’ll be speaking about how to measure the contribution of public relations and reputation to a company’s profit.

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Conference Government Reputation Internal 60

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” During the Oct.

Social Media 97

Social Media Conference Media Corporate 97

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

PRSay

OCTOBER 8, 2019

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. This is the time for communications professionals to step up and take control. You manage the crisis and you manage it well. You manage the crisis and you manage it well. Here are four tips that will help manage the crisis: 1.

Crisis 87

Crisis Internal International Conference 87

Stuart Bruce

NOVEMBER 27, 2015

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. Probably the largest market is the internal one – Africans communicating with Africans within their own countries. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60

Prohibition

JANUARY 7, 2022

Rather than walk the walk alone, take advantage of our crisis management experience, so that no matter what goes wrong, your company will come out stronger and better. How do you define crisis management? A crisis can involve anything from a natural disaster to a product recall to a terrorist attack. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

JANUARY 14, 2022

What is a PR Crisis? A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Critical Mention

AUGUST 16, 2018

In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. It also makes it easier to make cases internally regarding where you need to go with your messaging. With media monitoring, managing your brand’s reputation becomes that much easier. The problem?

Media 60

Media Software Crisis Analytics 60

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. I did not have any international trips where I just went on vacation.

Social Media 56

Social Media Conference Travel Internal 56

Landis PR

JANUARY 16, 2024

So then there comes the question of how does someone that might be interested in becoming a member of a network prepare themselves to be suitable to join and to be able to take the most of what an international, global network can offer them. What I mean by that is mostly openness to other cultures, openness to understand other people.

Agency 59

Agency Internal International Meeting 59

Prohibition

MAY 15, 2020

Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild. Money, money, money: Saracens salary cap crisis. It just goes to show how easily reputations can be damaged. A lesson for the teacher: Tutoroo’s highly offensive advert.

Crisis 71

Crisis Government Social Media Reputation 71

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the focus on output often precedes strategic choices in what to measure. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output.

Measurement 52

Measurement Communications Wikipedia Social Media 52

Prohibition

MAY 15, 2020

Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild. Money, money, money: Saracens salary cap crisis. It just goes to show how easily reputations can be damaged. A lesson for the teacher: Tutoroo’s highly offensive advert.

Crisis 62

Crisis Government Social Media Reputation 62

Stuart Bruce

FEBRUARY 21, 2015

The database also has third-party activities which is where my 20 points for Communicate’s Reputation in Oil, Gas and Mining conference came from. World Communication Forum regional conference in Kiev – 10 points. Communicate Measurement Matters webcast – 5 points. 10 and 5 point activities.

Case Study 60

Case Study Conference Training Wikipedia 60

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 190

Writing Communications Marketing B2B 190

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations.

Crisis 186

Crisis How To Brand Branding 186

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Where’s your crisis PR readiness? Odds are the Crock-Pot team has a crisis communications plan in place, and it’s likely that it includes contingencies for real-life product malfunctions or accidents. But how many crisis plans would have foreseen a fictional accident like the “This Is Us” scenario?

Crisis 199

Crisis Twitter Course Viral 199

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. This goes beyond crisis communications. It can range from the technology tools marketing uses – to measures aimed at prevention and user education around the products sold.

Brand 105

Brand Branding Reputation Corporate 105

Doctor Spin

MAY 21, 2023

Internal communications. Crisis communications. For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA). Lack of clear communication. Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. PR measurement. click image for higher resolution) 9.

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Employee Software Survey Tools 133

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. The very first step should be establishing a clear and measurable goal. What are the biggest marketing mistakes brands make?

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Nonprofit Crisis Viral Groups 227

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. 11) Corporate reputation suffers with bad experiences. “82%

Content Marketing 122

Content Marketing Social Media SEO Marketing 122

Maxim Behar

SEPTEMBER 4, 2023

And even more important is before appearing in public, everyone should measure their words when speaking in front of an audience of millions, and not counting on gaining likes or speaking platitudes to make them very influential. We all need to learn how and what we speak, write, look like. literally like first graders.

Social Media 52

Social Media Media Writing Web 52

Melissa Agnes

FEBRUARY 24, 2015

To challenge delegates to embark upon the day before them with the goal of seeking opportunities to leverage the advantages that this digital landscape provides, rather than simply looking for ways to react or respond in a crisis. What makes something go viral? Over the last few years, a lot of change has occurred.

Social Media 113

Social Media Viral Crisis Management How To 113

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We can use it to measure and evaluate our success. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Presspage

MARCH 10, 2021

At that point, Miami International airport (third busiest in the US for international passengers) was preoccupied providing travelers, affected families, employees, and partners with information about disrupted operations, including multiple canceled flights. This video is not from Miami International Airport.

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Crisis Communications Examples Crisis Communications 78