Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More internal comms. More internal comms. climate.”. “A

Communications 128

Communications Crisis Internal International 128

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

OCTOBER 22, 2021

They produced videos for customers that explained Delta’s longstanding health measures and new protocols to clean its airplanes that had been implemented since the outbreak began. Internal messages repurposed for news media. Delta’s communicators also had to reach employees who don’t work in front of computer screens.

Crisis 78

Crisis Airlines Travel Internal 78

Shift Communications

JULY 26, 2022

Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. It’s been said, “failing to plan is planning to fail.”

Brand 78

Brand Branding SEO Employee 78

Newsfile

OCTOBER 24, 2023

In fact, nearly half of all internet users post online reviews every month and 81% of consumers said they read Google reviews in 2021. As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products.

Communications 52

Communications How To Corporate Training 52

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 97

Ethics Crisis Transportation Airlines 97

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Where’s your crisis PR readiness? Odds are the Crock-Pot team has a crisis communications plan in place, and it’s likely that it includes contingencies for real-life product malfunctions or accidents. But how many crisis plans would have foreseen a fictional accident like the “This Is Us” scenario?

Crisis 199

Crisis Twitter Course Viral 199

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. Each mention shows the accompanying video and most of these show Brady’s ‘shot of the match’ and the Under Armour logo on his shirt.” billion ,” according to a new report from Burton-Taylor International Consulting.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Solo PR Pro

JUNE 6, 2017

Communication professionals will need to ensure that brands are delivering a consistent message and experience across platforms. Our roles may also involve working across more internal groups, with 58% of companies indicating that they have a dedicated mobile marketing team ( Salesforce ). Not all video is created equal.

Trends 49

Trends Mobile Video B2C 49

Mindful Marketing

FEBRUARY 15, 2017

And unless you’re tracking and measuring their performance, that cost can quickly become a money pit. Be clear on your goals so they can devise a campaign that strategically supports your vision with effective communications. Crisis communications? And it is, but it definitely comes at a cost. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

MaccaPR

NOVEMBER 4, 2014

What’s more, that Twitter profile image is integrated visually with her “Nothing Stops Serena” video (now at 1.3 Both Bose and Beats by Dre use music-infused YouTube videos to reinforce their brand positioning. But it’s the video content on YouTube which underscores Beats by Dre’s marketing savvy. It enticed 4.6

YouTube 118

YouTube Brand Branding Crisis 118

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. What level of eye contact is best in video? Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Katie Paine's Measurement Blog

MARCH 29, 2023

That was my conclusion from a comparison of two more recent crises, the Planned Parenthood videos and Bill Cosby. No doubt because internal silos put walls, and sometimes sidewalks and roads, between the PR teams and the social/digital teams. Respond to a crisis in the medium in which it began. D&G sales plummeted.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Sword and the Script

APRIL 7, 2020

The tools can be used to publish information about the response quickly, assist in answers FAQs, and measure the reach and engagement of government health communications across social platforms. The content you create internally remains a bedrock in establishing credibility.”

Technology 119

Technology System Tools Government 119

Prohibition

JANUARY 14, 2022

Team roles and responsibilities need to be clear if your crisis communication plan is going to work. Your team members should all understand what they’re supposed to do in a crisis and how they can help each other. Will you hold an external or internal press conference? PR Crisis Management Tools.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

MaccaPR

JANUARY 6, 2015

From an in-flight video featuring a dancing Richard Simmons to the quippy "Do It For Denmark" campaign, Paul Maccabee assessed " 9 Travel Marketing Campaigns That Will Make You Laugh.". #9. If you aren''t already, please become a MaccaPR subscriber today (form is at the top of the page).

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. The use of social platforms and the creation of content, notably video, are both up year-on-year.

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Government Education Print Ethics 103

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 200

Writing Communications Marketing B2B 200

Prohibition

MAY 15, 2020

And then being told you can’t claim the care package and outfit because you’re unable to be on the video call.’ It also came to light that there had been multiple internal emails circulating where executives ‘mocked their regulator and joked about safety’. pic.twitter.com/NAuoISgaGq.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

And then being told you can’t claim the care package and outfit because you’re unable to be on the video call.’ It also came to light that there had been multiple internal emails circulating where executives ‘mocked their regulator and joked about safety’. pic.twitter.com/NAuoISgaGq.

Crisis 62

Crisis Government Social Media Reputation 62