Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 10 Crisis Communication Tips Every Business Needs.

Crisis 62

Crisis Viral Government Crisis Communications 62

Melissa Agnes

MARCH 6, 2018

Every organization starts at a different point in their crisis readiness, and understanding where your organization sits is the foundation of knowing where to go. When you conduct this audit, you want to examine everything, including: The organization’s current mindset in viewing and responding to negative events.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Getting Ready.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Melissa Agnes

JULY 17, 2014

The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. This means that a crisis is never a “social media crisis”, but rather a crisis.

Social Media 252

Social Media Crisis Media Viral 252

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) Nielsen reported that 5.8

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. It would be hard for me to believe that if Amazonian recruiting was the catalyst, today’s events will make things better. * * *.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. A day later on May 4, Carnival’s first news release clearly detailed the event and compensation. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

5W PR

APRIL 5, 2020

‘Viral’ would be another word that can be used in place of newsworthy. The role of the media outlets is to talk about current events and stories that are going to inform, interest or affect an audience. The “spin” is an industry term for how a series of events is interpreted. The rest is up to the story itself.

Crisis 78

Crisis Viral Pitching Report 78

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. So often, these events come as a complete surprise. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

OCTOBER 25, 2017

Newhouse School of Public Communications, Jamie Ward, Ph.D. , This type of planning includes making sure that your team is communicating well internally, too. “If A new era of crisis communication is upon us. The PESO Model and a Data-Driven Approach to Communications. Prepare in advance. During the Oct.

Social Media 97

Social Media Conference Media Corporate 97

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! What’s new is the public’s apparent lack of concern about the facts in any news event over whether the interpretation supports their own pre-held beliefs and ideology. This post is brought to you by RockDove , a proud sponsor of PRSA. United Airlines.

Crisis Management 107

Crisis Management Crisis Airlines Viral 107

Sword and the Script

JULY 25, 2017

The story went viral as news organizations picked up the story. The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died. What if messages were in other communications – an email, sponsored post or press release?

Advertising 62

Advertising Advertising Viral Video 62

MaccaPR

NOVEMBER 30, 2017

Event marketers can create those emotionally resonant moments and, here’s the thing – not everyone has to experience it on the street! People hundreds of miles away will see an event on Facebook, on Twitter.”. How to Measure an Event Campaign. How to measure an event campaign?” Maybe yes, but maybe no. muses Pappas. “We

Marketing 76

Marketing Consumer Measurement Financial 76

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. But after attending a Career Day event and meeting a lawyer who only talked about preparing wills, deeds, mortgages, and the like…I changed my mind. CPRS events are excellent for networking. What is your favourite occupation in PR? And so glamorous.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. But after attending a Career Day event and meeting a lawyer who only talked about preparing wills, deeds, mortgages, and the like…I changed my mind. CPRS events are excellent for networking. What is your favourite occupation in PR? And so glamorous.

Film 40

Film Crisis Communications Ethics Crisis 40

MaccaPR

SEPTEMBER 13, 2016

Witness Ryan Lochte’s apology – posted on August 19 via Twitter – which began well with the words: “I want to apologize for my behavior last weekend – for not being more careful and candid in how I described the events of that early morning.” The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets.

Crisis 48

Crisis Airlines Reputation Corporate 48

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital. Yet they are aware that the cost of a mistake, or a simple overreaction can be high.

Trends 199

Trends Corporate Employee Analysis 199

Melissa Agnes

FEBRUARY 24, 2015

These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. That there’s a way to understand this digital landscape and what and how things go viral , in order to make this landscape more predictable and, therefore, leave you less vulnerable?

Social Media 113

Social Media Viral Crisis Management How To 113

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Where’s your crisis PR readiness? Odds are the Crock-Pot team has a crisis communications plan in place, and it’s likely that it includes contingencies for real-life product malfunctions or accidents. But how many crisis plans would have foreseen a fictional accident like the “This Is Us” scenario?

Crisis 199

Crisis Twitter Course Viral 199

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. GetCRM has collected data on these events, among others, to analyze the financial costs for the corresponding corporations. Unfortunately, all of that hard work can be undone in one PR disaster.

Airlines 87

Airlines Financial Film Viral 87

MaccaPR

JANUARY 6, 2015

We divulged " 4 Marketing Secrets for Viral Guinness World Records " from our firsthand experience setting Guinness World Records for clients, including Kemps'' Largest Scoop of Ice Cream. There you have it - your top 10 list of the most popular MaccaPR blog posts thanks to your engagement by way of views and social media engagement.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Brand 48

Brand Branding Crisis Social Media 48

Cision

APRIL 5, 2017

Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Brian Braiker: Be informed by the data but not slaves to it. Chris Lynch: On the brand side, how are you looking at the different mix?

Report 225

Report Media Advertising Advertising 225