Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 3) Reports, ebooks and white papers.

B2B 78

B2B Media eBook Interviews 78

Shift Communications

DECEMBER 14, 2016

You’ll also want to be cognizant of any upcoming changes in company leadership. Case studies, white papers and customer testimonials are all powerful tools in proving the value of your company’s product or service. Wait to hire an agency until after the unveiling. Unfortunately, reporters don’t care about that new color scheme.

Publicity 60

Publicity Healthcare Case Study B2B 60

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Yet, Erik’s perspective isn’t only limited to journalism.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Am I boring you? The long game.

Case Study 231

Case Study Writing Pitching SEO 231

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 92 percent focus on building new audiences. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Creative Commons CC0. Anything is Easy if You Try Hard Enough. Image: Jason Rosewell via Unsplash. A former U.S. He also serves as Guest Editor for Shonali Burke’s WUL blog.

Survey 74

Survey Industry Communications Corporate 74

Contently - Strategy

SEPTEMBER 10, 2020

Then there’s the external content marketing and product marketing piece of it, where it’s a combination of thought leadership and educating our clients on how to get the best out of our platform and solutions set, which I think is just as important. I agree with that so much. “What’d you find interesting?

Brand 71

Brand Branding Marketing Facebook 71

Cision

NOVEMBER 7, 2015

Additionally, ensure the authenticity of their writing and dedication to consistently engaging their audience. Get our free influencer white paper today! Images: Serge Kij , Sherman Geronimo-Tan ( Creative Commons ). Learn how to keep bloggers loyal to your brand! Pinpoint Readers’ Pain Points.

Brand 120

Brand Branding SEO Social Media 120

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Want to learn Ann’s writing rules for PR? Click here for our free live-streaming white paper!

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

APRIL 16, 2015

Write down your objectives. Write an outline. You follow up that image with other, strategic pieces, which could be more visuals but could be an in-depth thought leadership article or video. Get the tips and tactics you need in our free white paper! Determine your objectives. What do you hope to accomplish?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Sword and the Script

MARCH 5, 2019

Make sure your marketing leadership has time to exchange pleasantries with the influencers you’ve hired. Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and. 3) What are the goals of influence marketing? 4% said to drive loyalty.

Survey 60

Survey Trends Marketing B2B 60

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

As Arun Sundhaman writes in PRovokeMedia , “With consumer clients becoming increasingly focused on the per dollar value of their investment, budgets tightened, highlighting consumer PR’s profitability issues versus higher-margin areas such as healthcare and B2B. Industry thought leadership is a differentiator.

B2B 242

B2B B2C Software Consumer 242

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.

Infographics 235

Infographics Case Study Content Marketing Video 235

Waxing UnLyrical

NOVEMBER 8, 2019

By curating content you can gradually establish your leadership as the expert and develop your platform as the sought-after destination for credible knowledge. White papers. He loves to write about technology, startups, entrepreneurship and business. Blogs and articles. Short-form videos. Longer form videos. Infographics.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Webinars are extremely effective because they: Demonstrate your brand’s thought leadership.

Infographics 72

Infographics Case Study Video Survey 72

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. High Income Business Writing. 29) John Dennis. Smart Time Online. 39) Donna Papacosta. Trafcom News Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40