Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? The key to getting value from this exercise is in asking the right questions and building up very detailed personas of your key customers. engage, educate, sell etc).

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing in B2B isn’t a benevolent exercise in goodwill. You need creatives to bring flair and polish. You need a technical SEO – the sort that enjoys listening to those marathon webcam -call-thing-ies John Mueller produces.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

PR 20/20

JUNE 9, 2020

This document turned out to be a beast; it included a deep dive into the website grade , a Google Analytics assessment, an audit of competitor websites, and a content and SEO assessment. Next, with a firm grasp on current performance, the team developed a Creative Brief. Below, check out our new mission and vision statements.

Web 60

Web Internal International Storytelling 60

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

FEBRUARY 12, 2019

Let’s continue with the exercise analogy: Will you get in shape going to the gym once per month? While social media has value, organic reach has diminished , while tried and true stables like search engine optimization have become cool again: “But year after year, more bloggers are more focused on SEO and email marketing. Probably not.

Blogging 104

Blogging Survey B2B Analysis 104

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. Daily intensive exercise. 7: Cyrus Shepard (​Seattle, US) ​ Cyrus is one of the best SEOs in the world. Except for when I exercise, I stopped watching TV.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. The cheaper you make your rate, the cheaper the rate is for the next creative professional in the bid.

Industry 0

Industry Creativity System Training 0

PR 20/20

JULY 21, 2016

Take advantage of evolving SEO tactics, including authorship tags, microdata markup and HTML 5. I have to give thanks to Steve James ( @steve_james_ ) at Stream Creative for his guidance here. a valuable exercise in patience. HTML and CSS are the foundations of most websites and email marketing tools.

How To 0

How To Web Resources Training 0

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. There were points when I thought the whole endeavour was just a huge exercise in procrastination. Hold on a Minute. What book? #1

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

NOVEMBER 17, 2010

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. D’oh, you say.

Blogging 86

Blogging Writing Facebook Twitter 86

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly? And Happy New Year!

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

OCTOBER 22, 2010

We currently maintain a rich database of scorecard participants and we plan to engage them through email newsletters that provide richer content on how to stay active on the three pillars of health: exercise, diet and supplements. [We It’s about what you’re going to try to get your target audience to do. Not that difficult, is it?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast. It’s a great way to exercise your writing muscles. Give yourself that voice.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

AUGUST 22, 2010

Image: Zen Sutherland , Creative Commons I finally did get my laughs in before the clock struck midnight, thanks to Bill Murray’s exquisite performance in The Man Who Knew Too Little. Wafted straight into the sunset, did Evening. A nice enough chap, but I’ll tell you something. If you haven’t seen it, I highly recommend it.

Twitter 68

Twitter Facebook Measurement Blogging 68

Journalistics

JANUARY 3, 2016

I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly? And Happy New Year!

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

AUGUST 25, 2010

Creative Commons To Love Yet Not OK. Even if you don’t have to track your time, it’s still a good exercise to undertake. Image: rubyblossom. That’s a little dramatic, but I went through that every week for two years since my job (before I went out on my own) was in New York, not DC.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

DECEMBER 4, 2010

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. The biggest PR lesson here – because what is this campaign, if not an exercise in trying to raise awareness? Now you see it, now you don’t.

Facebook 93

Facebook Twitter Nonprofit Social Media 93