Creativity Exercises Pitching SEO 
ImPRessions - Crenshaw Communications
NOVEMBER 28, 2017
We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.
Sword and the Script
JANUARY 2, 2018
Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it. Talk to Us
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Prohibition
MARCH 16, 2021
If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? Offer solutions not a sales pitch. The key to getting value from this exercise is in asking the right questions and building up very detailed personas of your key customers.
Waxing UnLyrical
FEBRUARY 17, 2016
But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. The cheaper you make your rate, the cheaper the rate is for the next creative professional in the bid.
Waxing UnLyrical
NOVEMBER 10, 2010
Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Once you’ve been blogging for a bit, you’ll start being pitched.
Buzzstream
FEBRUARY 3, 2021
Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.
Journalistics
JANUARY 3, 2016
I’ve shared my findings from this exercise, along with some recommendations for action in the form of “lessons learned,” for each insight in the second half of this post (starting with my first insight, “You Can Increase Traffic By NOT Blogging”). Why am I admitting this publicly? And Happy New Year!
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