7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before
Sword and the Script
JULY 24, 2018
That’s a fruitless exercise for all involved, which brings us to the next point. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. Content marketing in B2B isn’t a benevolent exercise in goodwill. You need creatives to bring flair and polish. They wanted the white paper.
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