MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. What kind of employee flourishes at StoneArch? Our employees have to understand regulatory rules in complex industries from hearing aids to pharmaceuticals.

Agency 54

Agency Healthcare Interviews Insurance 54

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders.

Case Study 42

Case Study Storytelling Study Engineering 42

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. The creation and refinement of a brand needs to be a deliberate, organic process that significantly incorporates the ideas of employees and evolves naturally.

Education 227

Education Writing Pitching Groups 227

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills.

Storytelling 60

Storytelling Local Community Case Study 60

Solo PR Pro

MAY 21, 2019

Start with your employees, giving them the level of information and training to act like owners and they will take care of your customers and your shareholders. Ensure that your employees can truly represent you in every aspect of your business. If I empower my employees, I might lose control. Improve interviewing.

Leadership 55

Leadership Employee Airlines Construction 55

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error.

Strategy 62

Strategy Brand Branding Technology 62

PR Job Coach

NOVEMBER 26, 2020

Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. It demonstrates initiative, creativity and uniqueness. It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. Logan Moore, a senior studying Public Relations at Auburn University, is described as creative, motivated, organized, intelligent, and hard working. She manages a staff of 13 individuals and provides the final approval for all creative content. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. It delivered on all fronts — as an apology to customers and franchise owners, as a creative expression of frustration, and a show of brand personality.

Fashion 255

Fashion Reputation Social Media Brand 255

Beyond PR

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Good competition helps keep you flexible, nimble and creative. Recognize the difference and never stop learning.

Sports 81

Sports Agency Industry Creativity 81

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I think the fundamentals remain the same as today: The ability to provide strategic counsel, and excellent writing and storytelling skills. Why do you work in PR? Which talent would you most like to have?

Energy 53

Energy Measurement Internal International 53

Shift Communications

APRIL 23, 2015

Interviews, profiles, employee updates, press releases – all are based on the written word. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. Find show notes at [link]. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. That’s why both PR and advertising need strong storytellers and clever marketers.”. There’s a lot to learn from younger employees, especially if they’re the demographic we want to reach. 1) How did you get started in PR? “I’m

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60