Waxing UnLyrical

SEPTEMBER 17, 2023

tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. I promptly clicked the “this wasn’t me” link, but by then, of course, the links had expired. The hacker(s?) They were amazing, and I 💓 them all.

Social Media 59

Social Media Facebook Media Internal 59

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

Healthcare 238

Healthcare Social Media Media Case Study 238

Deirdre Breakenridge

DECEMBER 18, 2018

These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust. She is focusing on a career in Public Relations and has already gained experience working with a client and creating press materials through her public relations courses.

Infographics 177

Infographics Internal International Journalism 177

Cision

MAY 16, 2016

Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. Treat your internal publics like your external publics. “Internal communications should not be treated as a one-size-fits-all proposition.” Of course you do. Importance. Variety and Access. Connectivity.

Internal 218

Internal International Communications Employee 218

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Karen Freberg

AUGUST 22, 2021

Of course, the series is focused on satire and comedy, but it also shows a bit into what it is like being an academic in today’s atmosphere – the challenges, expectations, struggles, and situations some are facing in our field. I felt this so much for my fellow colleagues who teach social media (#SMprofs).

Social Media 98

Social Media Media Course Conference 98

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Karen Freberg

FEBRUARY 25, 2019

As I have shared with my students all the time, blogging and social media can open up some amazing opportunities you would have never imagined. I have been to New Zealand, but it’s been nearly 26 years since I was here the last time (was here as part of my first family international trip!). Social media truly opens doors.

Social Media 50

Social Media Internal International Media 50

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. WIRED PR PRIMER COURSE CODE.

Course 52

Course Case Study Strategy Energy 52

Prohibition

JULY 23, 2019

The use of social media campaigns has become an essential tool to help universities recruit student and manage these complex relationships. Here are some social media campaigns by universities that helped them stand out from the rest: 1. Leeds Beckett University: 100 days to go Freshers Countdown.

Social Media 54

Social Media Media Education Internal 54

Polaris

MARCH 13, 2015

Social media and Twitter in particular, amplified Arquette’s words. that social media has both favourable and not-so-favourable consequences. While social media platforms communicate our message to the masses, they leave us vulnerable to criticism if the masses don’t like or agree with what we say.

Social Media 100

Social Media Media Analysis YouTube 100

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. But let's not forget the main difference between the so-called traditional media and social.

Social Media 52

Social Media Media Writing Web 52

Melissa Agnes

APRIL 10, 2014

This generally was done to give the organization time to fully investigate the situation to either resolve internally or if the public needed to be aware to provide factual, proven and therefore non-biased information, good or bad, that allowed those affected to move on. The expectation being that it would of course be credible.

Social Media 248

Social Media Crisis Crisis Communications Media 248

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. military operating environments.

Public Affairs 86

Public Affairs Communications Radio Television 86

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). State of Media ). Social Media Marketing Statistics. 17) Social media spending grows. .

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Cision

OCTOBER 27, 2015

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. Facebook Search.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Onclusive

APRIL 4, 2023

Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders.

Reputation 195

Reputation Corporate Brand Branding 195

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. WIRED PR PRIMER COURSE CODE.

Course 40

Course Case Study Strategy Energy 40

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

PR Conversations

DECEMBER 19, 2014

One of the most enjoyable hybrid academic-practitioner experiences I have had this year has been as course leader of the PR Academy Digital Communications Certificate course. The input of students also helps us to develop the course, and their engagement and reflections benefit my own understanding and practice.

Social Media 90

Social Media Trends Communications Crisis Management 90

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JUNE 7, 2023

Interns should visit the company’s website and review their mission statement, values, and past projects. Brushing up on Basic Skills One of the most important things a new intern can do to prepare for a PR internship is to brush up on basic skills that will be essential to the job.

How To 88

How To Internal International Trends 88

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

The failure here was really one of governance, of course. It was caused in part by OpenAI’s unusual hybrid Board structure, which seeks to blend a nonprofit and a for-profit organization to balance commercial goals with adherence to its social mission. That was great – until it wasn’t.

Banking 212

Banking Nonprofit Twitter Advertising 212

5W PR

APRIL 9, 2024

This document serves as a guide, outlining the course of action during a crisis. Clearly delineate roles and responsibilities for each member, like who will be the face of the public relations crisis , who will be handling internal communications, and who will be consulting with the legal team, among others. Drills are crucial too.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. 2) Truly study the media.

Survey 377

Survey Media Relations Media Ethics 377

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. At the same time, the pressure will grow for highly personalized media, customer and stakeholder communications. It never went away, of course. PR must communicate values, not just message points.

Trends 407

Trends Communications Employee Corporate 407

Shift Communications

AUGUST 4, 2015

These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Whether you log into Twitter, Facebook, LinkedIn, Instagram, or Medium; or comment on online media stories — these guidelines are for you. Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. Here are the top 3 reasons why social media monitoring has become riskier than ever: 1. Guest Post by Eric Schwartzman .

Social Media 96

Social Media Privacy Media Training 96

PR in High Definition

JUNE 28, 2022

The media landscape has been changing for many years. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. On the PR agency side, the shrinking media pool has an obvious effect – it’s harder to secure the coverage our clients want.

Reputation 62

Reputation Media SEO Case Study 62

NewsWhip

MARCH 15, 2024

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

ImPRessions - Crenshaw Communications

JUNE 23, 2022

But equating earned media with paid advertising ignores the key differences between the two and is generally considered a flawed way to measure outcomes. Earned media mentions. Earned media mentions – those stories, interviews, or broadcast segments featuring a given company – typically carry the most weight when it comes to PR KPIs.

Measurement 182

Measurement Agency Advertising Advertising 182