ISEBOX
JANUARY 5, 2016
PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Patients are also consumers. Meaningful Connections via Social Channels.
ISEBOX
JANUARY 5, 2016
PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Patients are also consumers. Meaningful Connections via Social Channels.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
MAY 20, 2019
Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Constant innovation.
PRSay
OCTOBER 13, 2021
Shaw, corporate vice president, communications at Microsoft. As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Any gap in that [consistency] causes you to degrade trust,” he said. Trust isn’t built overnight, nor is it generally lost overnight.
Solo PR Pro
JANUARY 18, 2022
It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Shirley graduated from the University of Georgia with a degree in public relations and a Master’s degree from Seton Hall in corporate and public communications. Cross-country career path.
Cision
JULY 28, 2016
Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. It’s been an incredible career experience. I am honored to lead a talented, smart group of health care PR professionals.
Mindful Marketing
JULY 16, 2022
” “Corporate culture will be developed one way or another. A recent New York Times article described how consultants from the firm “devised an elaborate arrangement” to enable Perrigo, a leading pharmaceutical company, to dodge federal income taxes of over $100 million. This better be a wake-up-call for EY.”
Expert insights. Personalized for you.
70 
Let's personalize your content