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PR Touts The Season’s Top Turkeys

ImPRessions - Crenshaw Communications

Ryan Lochte swims into murky reputation waters. Where was solid PR and reputation advice when this was going down? How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? What was her corporate communications team thinking? So, is all forgiven?

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PR Advice For CEOs Under Fire

ImPRessions - Crenshaw Communications

It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? And in any other year they might have worked to quell controversy and recover its reputation. But this is election season. Optics matter.

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Cultures of Corruption

Mindful Marketing

What would lead people reputed as among the most moral in one of the most ethical professions to make such a breach of integrity? ” “Corporate culture will be developed one way or another. ” Witzel acknowledges that fixing a corrupt corporate culture is a far-from-easy, long-term proposition. the list goes on.

Ethics 89
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Many of them offer COVID-19 vaccinations. People who don’t work for your company but are industry thought leaders.

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Behind the Headlines With Fred Lake

Cision

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. It’s been an incredible career experience. I am honored to lead a talented, smart group of health care PR professionals.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176
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Engaging (and grilling) the social side of James Grunig

PR Conversations

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.