PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. When a large brand has a trust problem, “You’re not going to be able to dig yourself out of the crisis immediately,” Sherinian said. Any gap in that [consistency] causes you to degrade trust,” he said. Trust isn’t built overnight, nor is it generally lost overnight.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. Shirley graduated from the University of Georgia with a degree in public relations and a Master’s degree from Seton Hall in corporate and public communications. Cross-country career path.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. Have you ever had to deal with a major brand crisis? It’s been an incredible career experience.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Darika: During a crisis can be a stressful and time-pressured moment. Paul: Can you share any concrete examples? .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Communications Conversations

MAY 20, 2020

” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.”

Journalism 148

Journalism Brand Branding Interviews 148

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? What was her corporate communications team thinking? But it makes us wonder what their PR strategists had been doing before the crisis hit and if they knew about the malfeasance. So, is all forgiven?

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

True Accountability Helps Defuse A Crisis. The former CEO of Turing Pharmaceuticals triggered public fury and became the poster boy for industry greed after Turing raised the price of an obscure drug 4000 percent. All good, at least in theory. Yet Stump’s apology fell short. There’s also the Martin Shkreli factor.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120