Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 126

Leadership Content Marketing Healthcare Google 126

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Any gap in that [consistency] causes you to degrade trust,” he said. Trust isn’t built overnight, nor is it generally lost overnight.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. It’s been an incredible career experience. I am honored to lead a talented, smart group of health care PR professionals.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. However, in industries such as pharmaceuticals, it can be harder to connect PR results to revenue, given the complexity of prescription-based sales.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

Mindful Marketing

JULY 16, 2022

” “Corporate culture will be developed one way or another. It’s that last way that makes all of us moral leaders, regardless of any formal leadership title. ” Witzel acknowledges that fixing a corrupt corporate culture is a far-from-easy, long-term proposition. This better be a wake-up-call for EY.”

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Communications Conversations

MAY 20, 2020

” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.”

Journalism 148

Journalism Brand Branding Interviews 148

NewsWhip

DECEMBER 5, 2019

Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Hewson, Lockheed Martin Corporation. Vicki Hollub, Occidental Petroleum Corporation. Novakovic, General Dynamics Corporation. Poppe, CMS Energy Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78