Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Corporate Communications. Media Training. Relationship building takes time. Messaging & Positioning.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Ishmael's Corner

MAY 1, 2017

The Art Of Storytelling In Business Communications And Public Relations. A corporate feature in a mainstream publication is the PR equivalent of a home run. Techniques For Effective Business Communications. No question, PR is constantly swinging for the fences.

Engineering 60

Engineering Corporate Storytelling Communications 60

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Rather than pitching a tech-centric journalist, I approached a Fast Co.

Media 96

Media Sports Agriculture Pitching 96

Deirdre Breakenridge

APRIL 15, 2019

Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. But democracy comes at a cost, and this “democratization” of the media is no exception. What is a media relations professional to do with all this? We all want more choice.

Media 268

Media Data Google Report 268

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

MAY 29, 2018

9) “That reporters don’t write corporate profiles, they cover NEWS.”. Also see these related posts: Is Media Relations Getting Harder? 18) “Senior leaders are more comfortable with advertising – it is something they can control and with sponsored content, can push a message out via social media.

Corporate 74

Corporate Communications Survey Employee 74

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As When pitching stories, remember that “the media is hypersensitive to calling out brands that are tone-deaf,” Tauberman said.

Agency 117

Agency Crisis Communications Consumer 117

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. An annual survey by PRWeek found the median public relations salary in the U.S.

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

DECEMBER 22, 2020

Public Relations Statistics from 2020. The media PR salary: $100,000. The median public relations salary in the U.S. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: 2020 Public Relations Salary Survey ).

Survey 176

Survey Marketing B2B Study 176

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. Public relations is about making great content that engages, educates, and entertains.

SEO 178

SEO Storytelling Product Launch Measurement 178

Ethical Voices

JUNE 12, 2023

What I did as a consultant was not deadline-based pitching. The trainings we provide are media relations 101, how do you put together talking points? The more we’re able to build collaboration, the more we’re able to build connectivity in the media and PR space and tell that story, the better off we’ll be.

Ethics 69

Ethics Storytelling Communications Training 69

Landis PR

JULY 31, 2023

AI can speed up tedious tasks If you hate pulling monthly reports or need a faster way to turn your bullet points and ideas into a polished pitch or press release, AI could be the answer. It can help you generate press releases from keywords or headlines—and even aggregate a list of journalists who might be interested in your pitch.

Communications 97

Communications Marketing Pitching Technology 97

Axia PR

JANUARY 22, 2018

As numerous public relations firms have predicted since the beginning of the year, a key facet to every successful campaign in 2018 will be the story. From cave drawings and legendary tales to biblical passages and novels, the art of storytelling captivates us.

Pitching 54

Pitching Media Storytelling Creativity 54

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

JANUARY 9, 2020

Organic reach on social media was also still possible for brands. And people still faxed pitches! Incorporating these outlets into your media relations strategy can help you expand your influence with peers and prospective clients. If that doesn’t take your breath away for a minute, I don’t know what will.

Trends 167

Trends Nonprofit Consumer Newspapers 167

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. ” But for most public relations professionals, the word is distinctly negative. When it comes to the media relations piece of communications, having the right journalist contacts is useful. PR is all about spin. PR is about who you know.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . Public relations is HOT right now.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Wadds Inc.

JANUARY 16, 2023

Marc: With only little formal education and growing up in humble environments, Abraham Lincoln not only stands as a political giant in American history, but his ability to connect with audiences as a master storyteller and persuader are most worthy of our examination. That was why I included a brief section about Lincoln in my book.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. “Racism is not a known side effect of any Sanofi medication,” from a major pharma company was a social media winner in its own right.).

Fashion 255

Fashion Reputation Social Media Brand 255

Communications Conversations

AUGUST 31, 2018

Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. With the barriers to work from home falling and the realization across the board that productivity still happens in home offices, it’s going to be more common to see solo public relations and marketing professionals hired.

Marketing 168

Marketing Employee Content Marketing Training 168

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Microenterprises increasingly rely on public relations.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Flatiron Communications

MAY 2, 2017

I thought I’d list a handful of those on which I’ve come to depend: MuckRack : Some years ago, I co-developed an app called MatchPoint, which surfaced the names of reporters to “pitch” based on their body of work versus their job titles or reporting beats alone. “I’m calling to follow-up” is a no-no.

Tools 45

Tools Twitter Report Pitching 45

Waxing UnLyrical

MAY 18, 2016

While there is no one-size-fits-all formula, below are some potential angles: A personal connection to the event or issue : A survivor of a disease or circumstance (domestic violence, homelessness, poverty, a hurricane or other weather-related condition, etc.). Unexpected roles : College drop-out who now runs a multi-million corporation.

Fashion 75

Fashion Survey Education Corporate 75

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Also see PR and Storytelling; Off Script No. 3) Emotional connection with customers. “I

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Continued consolidation of media outlets. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 192

Writing Communications Marketing B2B 192

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Melissa Thibodo @MelissaThibodo.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 28, 2022

Effective storytelling improves valuations. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. I’m open to pitches on these, but please read this first. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Image credit: Pexels.

B2B 116

B2B Marketing Survey Software 116