Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Smarter Ways to Measure Authoritative Content. ” 4. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: Feb 25 – 26, 2020. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No measure of success. There’s no buy-in at the top . Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? One way to approach it is striving to think differently, aiming to digging a little deeper and for marketing leadership, to consider shifting roles to support the first two ideas. If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling.

Corporate 63

Corporate Storytelling B2B Facebook 63

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. I have a quasi dotted line into the rest of the executive leadership team.

Banking 199

Banking Marketing Measurement Leadership 199

Stephen Waddington

JULY 16, 2021

This is likely to be an issue on the corporate agenda for the next decade. It has become firmly aligned with leadership and executive management as a strategic management function. Inside out communication – the future shape of human and authentic leadership Coaching and mentoring Content and channel planning Storytelling 5.

Publicity 199

Publicity Government Crisis Employee 199

Sword and the Script

MAY 29, 2018

3) “Thought leadership can’t be outsourced. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. 26) “I wish they understood the value of storytelling the way I do.”.

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%).

Survey 130

Survey Communications Measurement Internal 130

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. Despite what you hear, it’s not all party, party, party.

Publicity 120

Publicity Film Healthcare Storytelling 120

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well.

Measurement 136

Measurement Data Analytics Conference 136

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. 13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 20, 2019

There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”. SHRM would have been a dream client because leadership is innovating across its products, events, member experience and communications, so it is a thrill to be in-house.

Employee 88

Employee Internal International Training 88

Waxing UnLyrical

DECEMBER 14, 2015

How to Develop Meaningful PR Measurement. Thought Leadership: Wise Thoughts from Wide Experience. Storytelling through the Eyes of a Child. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. And these seven posts are some of my personal favorites.

Storytelling 0

Storytelling Video Leadership Writing 0

Onclusive

MARCH 17, 2021

Three key focus areas where short-term approaches mar the benefit of strategic and critical thinking and planning: Focusing on measurements and reporting as an activity instead of analyzing trends and patterns and adding more context for deeper and actionable insights – which can become capabilities embedded in various PR/Communications processes.

Data 195

Data Communications Reputation Data-Driven PR 195

Sword and the Script

MARCH 10, 2019

Corporate communications departments are taking more work in-house. The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). is notoriously difficult to measure.

Survey 98

Survey Media Relations Corporate Communications 98

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 192

Writing Communications Marketing B2B 192

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Also be ready to show how you’re going to measure the success of the programs. Q&A with VP of Marketing at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” SimilarWeb) (48%).

Survey 176

Survey Marketing B2B Study 176

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. 67% said thought leadership.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

MAY 22, 2018

Second, almost everything is now measurable. Now we’ve got incredibly powerful and granular measurement and analytics tools that tie together all our online efforts and increasingly account for offline efforts as well. Corporate email systems filter out most externally originated messages, commercial or otherwise.

Marketing 62

Marketing B2B Print Technology 62

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. Lauren: Yeah. Lauren: Yeah.

Trends 78

Trends Brand Branding Reddit 78

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling. He is the 2022 PRSA international assembly delegate.

Local 133

Local Crisis Management Internal International 133

Landis PR

DECEMBER 4, 2023

Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling. These tools still don’t understand the nuances of true storytelling, and they’ve certainly never interacted with your customers on a face-to-face basis.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

PR Conversations

SEPTEMBER 18, 2014

It makes one wonder whether Canadian corporations prescribe less value to public relations as a strategic management function. Alternatively, perhaps public relations is a best-kept secret in corporate Canada. PR professionals aren’t being vigilant about program measurement and evaluation.

Study 99

Study Measurement Survey Education 99

MaccaPR

FEBRUARY 23, 2016

and has over 15 years of experience working for public relations agencies and corporations, including FICO and Xiotech. Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché. Do you agree?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see PR and Storytelling; Off Script No. Also see PR and Storytelling; Off Script No. 4) New emphasis on trust.

Social Media 91

Social Media Marketing Media Creativity 91