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Blogging is dead: just 36% of internet users write blogs

Stuart Bruce

Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). For public relations and corporate communications the two most interesting findings are firstly the continuing importance of blogs and secondly that blogging about work life and jobs is in the top 10.

Blogging 144
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The Death of the Press Release.

Maxim Behar

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. You may have noticed that with the advent of Web 1.0 Then there is Twitter.

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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The lines between paid and earned media are blurring.

SEO 204
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Behind the Headlines With Glenn Boyet

Cision

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services? I believe that results matter.

Financial 120
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

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7 newsroom features that increase journalists? engagement

Presspage

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. Above all, know your business, your industry and the news media well enough to anticipate what will draw reporters and others. Here are a few areas every online newsroom should offer: 1.

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Why You Should Utilise Video Content as Part of Your PR Strategy

Prohibition

inform audiences, promo film, personal connection, next company event. digital marketing, social ads, internet traffic, pr strategy, social media platform. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging. Better inform your audience.

Video 62