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The Risky Landscape of Public Statements: When Silence Isn’t Golden

ImPRessions - Crenshaw Communications

It’s a good article that every corporate communications person should read and an interesting take to us who work in PR. Some organizations feel their employees, customers, and stakeholders want them to speak out in a crisis situation. Many have sparked a severe backlash. The argument for taking a stand is well known.

Publicity 212
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The importance of effective leadership as it facilitates employee advocacy

Institute for Public Relations

Corporate social advocacy (CSA) has become a focal topic for public relations scholars and practitioners. CSA tends to attract much greater attention and visibility from the media and the publics due to its controversial nature than the more common corporate social responsibility (CSR) activity.

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Corporate Reputation Never More Important, Nor More Fragile, Report Finds

PRSay

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. Changing the squares on one side of the cube always impacts the squares on another side,” said Fred Cook, director, USC Center for Public Relations, when announcing the report. Every move is connected.

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Why CEO Visibility Still Counts

ImPRessions - Crenshaw Communications

But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance. According to Paul Argenti, a professor of corporate communication at Dartmouth College, such visibility can be a critical component of effective strategy execution.

Corporate 182
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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The ESG opportunity for public relations 

Stephen Waddington

A paper by Jon White and I, published by Vuelio, examines ESG risk and opportunity for public relations practice. The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. You can download a copy from the Vuelio website.

Publicity 197
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Corporate Activism Brings Benefits and Pitfalls, Report Finds

PRSay

Ongoing political conflict and the prolonged coronavirus pandemic have created new challenges for the PR profession, says a March report from USC’s Annenberg Center for Public Relations. For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale.

Corporate 120