The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. How the Corporate Newsrooms Scored in 2015. However, even the Fortune 100 are way behind in meeting these trends and supplying the type of content the media is looking for in corporate newsrooms. Connecting to their social content – 76% of Inc.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. How the Corporate Newsrooms Scored in 2015. However, even the Fortune 100 are way behind in meeting these trends and supplying the type of content the media is looking for in corporate newsrooms. Connecting to their social content – 76% of Inc.

Trends 100

Trends Media SEO Analytics 100

Presspage

MARCH 5, 2020

Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media. Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. Download our free ebook on the role of SEO in PR.

Brand 88

Brand Branding SEO How To 88

Sword and the Script

JUNE 11, 2019

If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. I like to see things like case studies and infographics freely accessible. Things that are plentiful are free and people will value it more if it’s harder to get.

B2B 125

B2B Mobile Content Marketing SEO 125

Presspage

DECEMBER 5, 2017

Not only for body copy, but also for photography, infographics and video captions Make sure images -whenever possible- are market specific ​ For more tips: download the whitepaper Essentials of a Stellar Newsroom. Doing business on an international level is no longer solely in the domain of the multinational corporations.

Local 89

Local SEO Engineering Web 89

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Blogs, including independent and corporate blogs, can be credible. registrations, subscriptions and downloads) and these sessions lasted 33% longer. Advertising is a distant third.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

SEPTEMBER 14, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. According to the announcement, “financial reporting, CSR [corporate social responsibility] initiatives and strategic business decisions are most influential in shaping earned media coverage…”.

Survey 78

Survey Media Relations Report Media 78

Beyond PR

JUNE 13, 2017

Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. Food and beverage corporations can blog about unique recipes, banks can blog about personal finance tips and travel companies can blog about exciting destinations.

Blogging 77

Blogging Company Engineering Airlines 77

MaccaPR

OCTOBER 5, 2015

For example, did you know buyers go through 57% of the purchasing process before even talking to sales, according to the Corporate Executive Board? Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

JANUARY 14, 2017

The Bulldog Reporter article links to a registration page to download the complete report. That abundance brings a deficit in content that helps potential customers understand the problem or providing market insight. On the other hand, there’s ample research to demonstrate B2B customers want thought leadership.

B2B 60

B2B Pitching Survey Study 60

Beyond PR

OCTOBER 14, 2016

Raise a speaker’s professional profile by positioning them as a voice at large corporate or industry events. Get those results by downloading the Top 100 2016 Election Journalists, Editors and Media Influencers. WhoTalks chart sourced from the Women’s Media Center , where a copy of the full infographic can be found.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. In the TEKgroup survey, there were two themes among journalists for “must have” newsroom resources: downloadable content and experts/media contacts.

How To 48

How To Media Print Real Estate 48

Presspage

JUNE 27, 2017

The look and feel of your newsroom should correspond with your main or corporate website to provide the visitors a consistent experience throughout the website and to communicate clearly where they have ended up after clicking a link. That way you provide context and put your name out there.

Social Media 96

Social Media Infographics YouTube Strategy 96

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Maccabee Public Relations. Round-Up'

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Beyond PR

JULY 8, 2016

Discuss how an idea relates to your business, including what you sell and who you are as a corporate culture. There’s no mathematical formula to calculate whether an article is well written or whether an infographic can capture and hold the viewer’s attention, hence the need for feedback. Download our free Buyer 2.0

Creativity 74

Creativity Marketing Storytelling Analytics 74

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

The Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. You can download the full infographic of the 15 skills here. Daniel Lemin, President, One Good Brand. Josh Rose, Chief Creative Officer, Weber Shandwick. Robert Rose, Chief Strategy Officer, Content Marketing Institute.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Chris Schermer acknowledged that most large corporations don’t, in fact, have content marketing teams so it’s largely up to his agency to fill the gaps.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

PR Fuel

OCTOBER 16, 2018

Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information. Let it be known that if someone is seeking information on corporate issues they should contact Jane Doe.

Web 40

Web Pitching Local Report 40

MaccaPR

FEBRUARY 10, 2015

Corporate Video Producers Take Note: See how Swift addresses the camera in a conspiratorial whisper, the lens a foot from her face, as she takes you (yes, just you alone – except for the other 2.4 million viewers) into her confidence. Lessons #8 - Let Others Celebrate Your Brand.

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

OCTOBER 4, 2023

.” Content strategy requires strong investment in anchor assets like eBooks, webinars, and podcasts in order to leverage those larger assets for atomized outputs like blogs, social posts, videos, and infographics.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52