Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized.

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. B2B content marketers serve an average of four audiences.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Every employee needs media training. Creative employee communications. Marketing predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? You fill out the questionnaire and you submit documentation to validate your answers. The second way is with the documentation submission. It has a couple of component pieces.

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

JUNE 23, 2015

Thinking Differently about Employees and Content. Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ).

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Sword and the Script

OCTOBER 1, 2019

Overrides are indexed as different ‘versions’ of the same document in Meltwater’s Elasticsearch cluster, providing customers with a personalized view of their sentiment when building dashboards and reports.”. Here’s the problem: “We traditionally used an algorithm that takes a document and applies sentiment for the entire text.

Pitching 61

Pitching Analysis Report Video 61

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? You fill out the questionnaire and you submit documentation to validate your answers. The second way is with the documentation submission. It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Reputation Us

JANUARY 7, 2019

Reputation Action 1: Focus on Employees … First. The challenge is to be measurably relevant. That is, to be relevant in the community, a credit union must quantify its impact beyond presenting the token oversized check to a deserving nonprofit or highlighting countless employee volunteer hours.

Reputation 60

Reputation Nonprofit Policies Financial 60

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Blogs, including independent and corporate blogs, can be credible. PR Measurement: A Pulse Check on How Communicators Show Value. * * *. As a result, I’m very transparent in my work. The answer is no. What is PR?

Study 61

Study Survey B2B Advertising 61

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Financial 76

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. of employees worked from home during the pandemic. The PR industry congratulates itself for banishing AVE from awards.

Publicity 128

Publicity Government Guidelines Facebook 128

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Or it could be a production, financial or management failure that causes a corporate crisis for your business. For example, a cyberattack might halt corporate activities and make them impossible to resume.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Handle them quickly by taking remedial actions like counselling or putting the employee on probation.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Bad Pitch Blog

MARCH 17, 2012

We''ve documented our issue with social voting in the past. Misguided, Traffic-Driving Scheme According to the Social Madness sales materials, the program "measures the growth of a company''s social presence" at a local and national level. Companies are ranked “based on a scoring algorithm that measures social influence."

LinkedIn 47

LinkedIn Facebook Social Media Twitter 47

PR Conversations

NOVEMBER 12, 2015

Several chapters in the new Future PRoof book, including my own on sustainable professional development, discuss measurement matters such as return on investment. My view is that monitoring and evaluation need to be connected to research and objectives to have relevance as measures of public relations performance.

Survey 40

Survey Publicity How To Measurement 40

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Each time an employee gets replaced, knowledge is lost.

How To 60

How To Software System Employee 60

Flack's Revenge

DECEMBER 11, 2019

Zander Steele – Director of Enterprise Sales at HyperScience , a company that transforms insurance document processing with machine learning. Daren Moreira – Partner at Eversheds Sutherland , advises clients on regulatory compliance, insurance and reinsurance transactions and corporate governance. Oleh Shestakov.

Insurance 31

Insurance Insurance Financial Measurement 31

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Grasping this is important to understand the simplicity of Prezly.

Pitching 63

Pitching Analytics Enterprise System 63

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares.

Healthcare 52

Healthcare Content Marketing Industry Trends 52