Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. Also see: Partisan Politics Complicates PR and Comms for Business, Survey Finds.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. A smart social strategy can help businesses develop lead generation, build brand awareness, drive customer acquisition and attract high performing talent.

Social Media 60

Social Media Strategy Media Survey 60

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. My main motive for buying the shares was to track the company, for this column and out of personal interest in the PR technology space. Image credits: Unpslash and the cited Cision/PRWeek survey.

Data 88

Data Enterprise Survey Instagram 88

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). It’s worth mentioning here, you can add custom information and contacts.

Pitching 86

Pitching Media System Tools 86

Waxing UnLyrical

AUGUST 18, 2014

Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Does Too Much Technology Make Us Bored?

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. By contrast, a sales executive for a managed services provider pointed to local networking events, as his number one source of leads – and he does a lot of networking. The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. The 2019 CIPR State of the Profession survey reported that around a quarter of PR practitioners have taken sickness absence from work on the grounds of stress, anxiety or depression. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

AUGUST 18, 2014

Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Does Too Much Technology Make Us Bored?

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Deirdre Breakenridge

OCTOBER 20, 2015

As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. As educators, maybe we won’t be pioneers in the technology world. I took it as an elective.” Can I high five that a million times? How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. More Organic Social Media Approaches for Ecommerce Leverage Product Reviews — Highlight customer reviews on your social media profiles.

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

JANUARY 17, 2022

While some fear new technology and its influence on the world of PR, others embrace it. The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Key Platforms. Try to identify any trends in the comments.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

DECEMBER 11, 2018

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 5) Alignment of marketing and customer success. 4) New emphasis on trust.

Social Media 93

Social Media Marketing Media Creativity 93

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. This provides a great example of cheap metrics that don’t inform you about how effectively you are contributing to corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

PR Fuel

OCTOBER 16, 2018

Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information. Let it be known that if someone is seeking information on corporate issues they should contact Jane Doe.

Web 40

Web Pitching Local Report 40