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Five trends shaping the future of the corporate communications function

Wadds Inc.

A new report identifies five critical trends to future proof the corporate communications function. The corporate communication function is at the forefront of this challenge. This paradox is at the heart of corporate communications and media business models. It comprised Prof. Stefan Stieglitz, University of Potsdam; Prof.

Corporate 105
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Boeing’s Existential PR Crisis: Navigating Through Turbulence

David PR Group

In the vast expanse of the corporate world, few crises carry the potential to shake the very foundations of an iconic behemoth. The recent ousting of Boeing’s CEO, brought in as a reformative leader, signals the magnitude of the crisis and the imperative for transformational change.

Crisis 52
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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Organizations are only as strong as how they respond in moments of crisis. This myopic mindset can shut out constructive feedback and imperil organizations — making it imperative to identify shortfalls in a crisis response plan before its flawed protocols become embedded in every level of the organization.

Crisis 163
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Crisis Management: Challenges Affecting Crisis Communication

5W PR

Creating an effective crisis management plan can be a hard task for any communication team. Facing these challenges, many communication teams prefer to bury their heads in the sand and wait for a crisis to happen before making an appropriate plan. When a crisis hits, timely response to key stakeholders is far more important.

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Not Every Situation Is a Crisis, So Sometimes It’s Best to Wait and Watch

PRSay

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer. Plenty of smart people in communications disagree with this method. Inaction is difficult.

Crisis 166
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What to do when a short-term crisis evolves into a longer-term issue

Presspage

Why it matters Most Corporate communication departments excel in managing a short-term crisis. Yet, what to do if a short-term crisis evolves and turns to the longer-term? First and foremost, as a communications team, you can make a difference; however, you can’t solve the crisis. Schiphol shares its lessons learned.

Crisis 78
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VW’s former CEO pays dearly for crisis misconduct—PR lessons for brands

Agility PR Solutions

Back in March, the supervisory board for the corporation reviewed all of the findings regarding the “dieselgate” scandal from 2015. Back in 2015, the company was uncovered to have been using illegal software […].

Crisis 85